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Traditional Off-Trade Assistant Manager

Job description:

Develop plan and fully deliver Trade activation/ campaign/ events proposal, execution, evaluation to ensure its effectiveness according to KPIs set to execute winning behavior changes at the point of purchase/ consumption in particular Off-Premise channel.

- Develop regional channel activation detail plan integrated with follow campaign theme and brand strategy.

- Lead and motivate market development through programs by brands in all regions according to KPIs set to run market development.

- Analyze sales performance data (internal & external data) to monitor the executions and evaluate the efficiencies of the campaigns.

- Work closely with Brand & Sales teams basing on data driven related to market insights, shopper studies to ensure winning choices for key channels and meet end consumer's needs & wants.

- Brief the directions/concepts/activities to agencies to develop these campaigns.

- Cooperate closely with Regional trade team and key stakeholders to follow up the execution of the campaigns to have proper actions.

- Work closely with POSM team to well plan for production and manage POSM, promotion gift.

- Monitor of competitive activities and propose innovative ideas and then implement for channels to push sales volume and increase brand awareness.

Job requirement:

- University degree in Business Administration, Economics, Marketing.

- Knowledge of professionally trade marketing activities.

- At least 2-year working experience in the relevant field in beverage industry or FMCG.

- Expert in data analysis is required.

- Decision maker. Good & clear communication, negotiation and presentation skills.

- Data oriented, analytical thinking and problem-solving skill.

- Fluently spoken and written in English.

- Open-minded and enthusiasm.

- Dedication and commitment.


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