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Senior Business Analyst-RM

Main Job Purpose:

  • A new opportunity has been created for Revenue Management in Heineken Vietnam
  • This position directly works with Revenue Manager to drive revenue management in Vietnam OpCo
  • This role partners with the Revenue Management APAC in the design & implementation of RM (Revenue Management) methodology and tools, capability across Sales and Marketing team to identify Revenue opportunities across the following but not limited to:
  • Brand Portfolio Pricing (including pricing strategy and execution etc.)
  • Price pack architecture (tactical whitespaces etc.)
  • Mix Management (portfolio and channel / customer etc.)
  • Promotion Optimization (discounts, trade spend etc.)
  • Discount and Trade terms (trade terms negotiation etc.)
  • Responsible for RM opportunity identification & implementation
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Job Descriptions:

  • Maximize the category growth opportunities achieved through trade promotional and trading terms investments. Partner with Sales Teams to better understand the impacts and opportunities of trade promotions to drive growth with their customers through clear and informative reporting and analysis of promotional events. This includes guiding and supporting KAMs/KA Analysts to perform pre and post event ROI analyses, ensuring >80% of account level trade investments are properly assessed.
  • Improve Trade ROI Capabilities and trade promotional investment productivity across the organization. Partner closely with sales & Marketing to analyze customer and national trade promotional events and use insights to drive greater accuracy and robustness of promotional forecasting and a deeper understanding of key metrics/concepts
  • Analyze and make recommendations of portfolio mix management to maximize revenue and profit. This includes working with Commercial team on long term innovation pack/price architecture with a total profit pool lens
  • Conduct business analyses & generate insight for, a) identification of NR (Net Revenue) opportunities within channels x regions to be executed within the year; b) implementation tracking for ongoing project reviews
  • Develop appropriate RM dashboards and tracking methodologies for top management, country leadership & commercial teams

 

Key Relationships:

  • Revenue Management Leader - APAC  
  • Head of Sales, Finance partnering
  • Brand/Trade Marketing & Commercial Team Leaders
  • RM Managers & Business Analysis Team Members

 

Experience & Qualifications:

  • Business Management (MBA or Bachelors)  or CA
  • 5 years of relevant work experience
  • Commercial experience in consumer goods (trade marketing, FP&A, analytics, revenue management)
  • Utilization of analytical tools & techniques
  • Applying business insights & analytics to achieve business objectives
  • Solid Analytical (excel, macro, Power BI) skills 
  • Revenue management experience preferred in the consumer goods industry

Skills:

  • Understanding key elements of revenue management (Pricing strategy, price pack architecture, mix management, promotion optimization, gross 2 net or discounts and customer policy)
  • Ability to structure work-streams overcoming ambiguity (e.g lack of availability of complete data sets) 
  • In-depth experience in working with financial data,  category & market data to identify commercial opportunities
  • In-depth understanding of various analyses tools (macro, excel etc), techniques (price elasticity, cross elasticity, mix management etc) & terms (Promo ROI, Promo performance, Gross to Net, Price Index, GM% etc)
  • Delivering the analyses & recommendations in an FMCG context  through impactful partnerships & ownership from project brief to delivery
  • Quality of deliverables including input data sanctity & robust analyses outputs 
  • Experience across modern trade, e-commerce and traditional sales are a plus
  • Demonstrable experience in business analysis, financial planning and reporting within FMCG or similar business
  • Ability to use macro and related modelling tools for analyses as required


Job Segment: Business Analyst, Business Manager, Revenue Management, MBA, Finance, Management, Technology

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