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Modern On-Trade Manager

Trade Marketing Manager will manage all types of campaigns and channel activities for Modern On-Trade channel – HORECA.

This position will play a key role in leveraging key assets of Premium/ Innovation brand apply to store/ customer/ Key Account level with the goal of gaining incremental ROS (rate of sales) and distributions by channels, On-premise outlets, universities, etc. This role will be ultimately responsible for the timely roll out of all aspects of all promotions including but not limited to POS, sweepstakes, fulfillment and event liaison.

The position is leading night life sub segment which is most excited segment of Heineken Vietnam Brewery with a specific focus on leveraging all available assets to grow business.


Essential Job Functions:

  • Demonstrates understanding of shoppers and customers behaviors specific to the region to develop right strategy at right region.
  • Perform full year planning trade activities in line with business objectives/ brand objectives  
  • Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Strategy.
  • Drive sales out performance by building and developing brand image, grow volume and revenue through executing trade and channel activities.
  • Build collaborative plans with key partners and key accounts that share a focus with the company’s entire portfolio.
  • Responsible for the National MONT Trade Marketing Budget (track all spend, monthly reporting).
  • Involves ongoing sales data analysis (trends, competitors, category, etc.)



  • 4 years at least in Trade Marketing specific in On Trade Channel.
  • Excellent verbal and written communication skills, English skill is preferred.
  • Fact base and data driven analysis
  • Able to work independently and travel to region
  • Strong negotiation skill
  • Able night visit outlet is preferred
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