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Ecommerce Key Accounts Manager

Job Descriptions:

 

eCommerce Channel Growth:

  • Sell HVN brands and unique value propositions to existing players (Lazada, Tiki, Shopee, etc.) as well as on-line divisions of off-line retailers (e.g. super markets, convenient stores).
  • Establish and grow relationships and implement joint online business planning with strategic e-Retailers /eCommerce pure players.
  • Implement ePICOS (e-Picture of Success) of Heineken Vietnam Official Stores across online platforms to optimize availability, affordability, visibility, placement, and promotions.
  • Optimize the online customer experience by suggesting unique value propositions for both clients and consumers. Influence user interface design and ensure standard practices and processes regarding the Heineken brand ID are followed.
  • Drive for innovation through unlocking new business models, new portfolio, or new ways of consumers engagement.
  • Collaborate with Operations & Logistics Manager to establish online-offline integration and drive sustained eCommerce Route to Consumer, and to drive continuous optimization in both customer service and cost to serve.
  • Collaborate with the Media expert and Creative partner to plan, coordinate and execute online merchandising initiatives, testing and measuring different approaches to messaging, design, and targeting those which drive the best results and response, across websites and devices.
  • Collaborate with eRetailers’ marketing department - in close cooperation with Brand Team and Media Team - to decide on the innovative ways of engaging consumers on online platforms, winning new initiatives, and generating traffic to the Heineken Official Stores.
  • Manage a budget and responsible for securing digital budgets from marketing and trade activities that lead to traffic and conversion on online stores.

 

Internal Stakeholder Management

  • Deliver integrated campaign planning, execution, and evaluation in online channels with strong collaboration across brands
  • Drive P&L accountability and continuous optimization assisting with unit-economic analysis and path to profitability analysis
  • Provide timely feedback to commercial leaders regarding performance, activities, and account strategy concerns, using relevant monitoring tools.

 

Drive a data driven way of working

  • Establishing new data views and metrics to support the business and providing suggestions for improvement throughout the value chain.
  • Build online shopper understanding through strengthening data sharing approach in each partnership.
  • Identify performance adoption and identify opportunities to grow online sales in close collaboration with BI

 

Job Requirements:

  • Bachelor’s Degree or above, preferably in business/marketing
  • Excellent verbal and written communication skills of Vietnamese and English languages
  • + 5 years of sales or brand management experience in consumer product industry
  • +2 years’ experience in eCommerce industry, related to FMCG products; must have proven experience in developing, executing campaigns & promotions to drive traffic and sales in Vietnamese online retail
  • Extensive experience with and deep understanding of different players in the online retail landscape
  • Past experience working as key account manager or marketing solution manager with a leading online retailer will be an advantage
  • Good knowledge of B2C purchase process and how to identify opportunities to create and accelerate demand
  • Good knowledge of industry, Heineken’s products, competitors, customers and trade dynamics
  • Strong negotiation & motivation skills
  • Strong collaboration skills & effective communicator
  • Strong problem-solving skill
  • Smart business acumen & strategic thinking, drive for innovations.
  • A strong sense of responsibility and ownership of work
  • Ability to conceptualize and execute projects, with strong bias for action and deliver results. Track record of developing and managing multiple marketing programs simultaneously.
  • Ability to organize, plan, prioritize and meet deadlines; proven track record in achieving set objectives.
  • Strong analytical skills to evaluate business opportunities, financial savvy to build financial analysis.
  • Pro-active, creative, smart, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required.
  • High energy level is essential, dedicated work ethics.
  • Ability to adapt to evolving role and responsibilities, open to new learning opportunities and improvements
  • Strong desire to continually improve work processes, systems and deliver against agreed objectives.


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