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E-RTM Execution Manager



Key Activities




Execution Owner



  • Customer on-boarding process and customer retention process to deploy to the sales team
  • Help to onboard new customers and troubleshoot initial issues during go-live and scale up.
  • Help to onboard new distributors and streamline their processes to drive adoption and stickiness.
  • Document learnings and best practices to share with teams as we move from launch to nationwide scale up
  • Customer Service mindset to be able to create and manage both Inbound and Outbound Customer Support Structure of distributors in market
  • Deploy Expansion coverage to unlock the market grip of Sub D – outlet


Measures of success

  • Timely and successful rollout of B2B platform and customer adoption
  • Customer satisfaction





Continuous improvement


  • Deep understanding of RTM to unblock issues with distributors, sub-d, outlets and provide feedback on types of solutions that would help the platform scale
  • Work closely with deployment teams, users and administrators to optimize flow of information through the platforms
  • Drive Sales team digital involvement (via Digitized solutions to engage, build capability & drive performance of DSM/SM during Change management)


Measures of success

  • Retention rate of B2B platform’s users
  • ROI/Turnover through the platform



Drive a data driven way of working


  • Building new data views to support the business and data driven mindset


  • Identify performance adoption and identify opportunities to grow online revenue in close collaboration with BI






Business Context

Key contacts and contact purpose:





  • Product owners
  • B2B/B2C ecommerce
  • Sales / Sales Support
  • Trade marketing
  • IT
  • Supply Chain
  • Business intelligence
  • Data team



  • B2B platform partners
  • Customers (Distributors, Sub Distributor, Outlets)





Position profile


  • Bachelor or Master degree, preferably in business and IT
  • 2 years’ experience as an (B2B) ecommerce manager


Experience / skills required:

  • Experience and knowledge of (B2B) ecommerce solutions and with agile methodologies
  • Experience of FMCG B2B solutions and deployment experience
  • Proven successful experience implementing business change initiatives
  • Distribution / Field Operations – Strong experience in Distributive Trade practices to drive sales
  • Excellent stakeholder management and communication skills in a multinational context



  • Vietnamese
  • English

Functional Competencies:

  • Negotiations skills
  • Excel, documents, skills

Behavioral & soft skills


You have a commercial way of thinking, know how to build strategic relationships and have a very strong execution power with an eye for details.


  • You have the ability to think strategically, drive for results, build a high performance organization, continuously drive innovation and inspire the organization to achieve and exceed its objectives
  • Strong leadership skills, authority to make decisions, drive OpCos and interact with senior stakeholders when needed
  • Business savvy and commercially driven, able to connect IT & business
  • Effective communicator, able to deal with multiple key stakeholders
  • Team player: you work well with HEINEKEN and (external) development team(s) and understand (and can overcome) diverging needs
  • Fluent English speaker
  • Willing to travel


Job Segment: Manager, Supply Chain Manager, Supply, Sales Support, Management, Operations, Sales, Customer Service

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