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Brand Manager (Tiger Team - BTL)


Advertising & Sponsoship:

  • Compiling the annual brand plans for sponsorship, promotion programs and other activities to ensure these activities meet the brand strategies.    
  • Exploiting new opportunities for sponsorship and promotion programs to strengthen the brand images and to support sales team in achieving the sales targets.              
  • Exploiting new opportunities for media to make sure brand advertising to always keep exciting and effective
  •        Creating and/or developing new brandings such as wall banners, signages etc. to refresh the communication to targeted customers and consumers.      
  • Working with agencies to develop the selected concepts for Vietnamese market based on the corporate guides through brand activities.   
  • Following up the execution of the campaigns to have proper actions, if any.      

Brand Development

  • Cooperating with Technology Section in designing new packaging such as new labels, new packtypes.
  • Compiling guidelines for using POS of brand according to each corresponding channel, and location.
  • Communicating marketing programs and activities to sales force, advertising agencies via briefings, presentations and regular meetings.
  • Analysing sales performance and working closely with Sales and Channel Marketing teams to strengthen brand experience and meet consumers' requirements.


- University degree in Marketing/ Economics. Master degree is preferable.
- At least 5-year working experience in Brand Marketing in MNC.
- Process orientated with strong track record of equity building, product development and regional expansion of FMCG products.
- Strong brand activation/ event skills
- Creative and love challenges. Analytical thinking.
- Excellent English communication.

Job Segment: Equity, Manager, Finance, Management

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