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Media Manager

Major responsibilities:

  1. Media Planning
  • Take lead media planning – optimization - measurement process for HNK key brands
  • Align Media briefs and objectives with brand team to ensure they are in accordance with brand plans approvals
  • Interface with Media Agency and brand team to ensure proper follow up in media flowcharts, quality of planning and buying
  • Review drafted proposal/media plans conducted by agencies
  • Follow up for adjusted the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)
  • Evaluate booking plan across channels: TV – Digital – Mobile – OOH - Print
  • Measurement of media placement based on KPIs to ensure its effectiveness & efficiency
  • Deploy aligned OOH strategy & follow-up OOH planning & buying process

2. Budget management

  • Manage budget by campaign & by channel to be on track with finalized Campaign Media Plan & annual media budgets.
  • Budget monitoring and updates to Business Controller and Brand Leads for budget controlling of the section

3. Optimization – Measurement – Innovation seeking:

  • Build up report analysis structure to keep track on media KPI
  • Building up and maintain the strategic partnership with Media partners/suppliers.
    Evaluating partnership sponsoring packages
  • Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovation for our brands.
  • Response for ad-hoc requests from brand teams.

Job requirements:

  • At least 5 year experience in Media/Communication,
  • Strong expertise in integrated media planning & buying
  • Having experience in OOH is preferred
  • Use to work in media agency
  • Good – presentation skills & influence skills
  • Good – management skills
  • Logic thinking & Problem solving skill                                                    
  • Willing to work under pressure   
  • Detail oriented

Job Segment: TV, Manager, Creative, Management

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