Research Manager

Job Description
 

• Provide relevant Consumer & Shopper Insight and research expertise to lead the implications to support stakeholders decisions follow Heineken ‘Must Win Batter’ framework
• Continuously build Consumer Knowledge and synthesize consumer understanding to drive the high-impact insight-based inputs & recommendations that drive brand/business strategies, innovation to win in the marketplace.
• Continuously develop and apply market research tools and methodologies, while optimizing outputs of the different research instruments, build consumer/shopper intimacy, build and share knowledge.
• Leverage and apply continuous research approaches including Retail Measurement, Consumer Panels, Brand Health Tracking, Macro trends and connect the dots in a synergized manner.
• Drive the culture and mindset of moving from Data to Understanding to Insight; including ability to answer business and brand questions in an integrated manner bringing the story together.
• Leadership and development of team and a robust talent pool.
• Report to: Senior CMI Manager

Job Requirements
 

• Minimum Educational qualification: Bachelor’s Degree
• 5-6 years of experience in market research in FMCG and have experience in leading and managing direct report(s)
• Need to have experience working with Retail Audit, Consumer Panel and Brand Health methodologies