Share this Job
Apply now »

Research Manager

Job Description


  • Provide relevant Consumer & Shopper Insight and research expertise to lead the implications to support stakeholders decisions follow Heineken ‘Must Win Batter’ framework
  • Continuously build Consumer Knowledge and synthesize consumer understanding to drive the high-impact insight-based inputs & recommendations that drive brand/business strategies, innovation to win in the marketplace.
  • Continuously develop and apply market research tools and methodologies, while optimizing outputs of the different research instruments, build consumer/shopper intimacy, build and share knowledge.
  • Leverage and apply continuous research approaches including Retail Measurement, Consumer Panels, Brand Health Tracking, Macro trends and connect the dots in a synergized manner.
  • Drive the culture and mindset of moving from Data to Understanding to Insight; including ability to answer business and brand questions in an integrated manner bringing the story together.
  • Leadership and development of team and a robust talent pool.
  • Report to: Senior CMI Manager


Job Requirements

  • Minimum Educational qualification: Bachelor’s Degree
  • 5-6 years of experience in market research in FMCG and have experience in leading and managing direct report(s)
  • Need to have experience working with Retail Audit, Consumer Panel and Brand Health methodologies

Job Segment: Manager, Management

Apply now »