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Title:  Regional Sales Manager

Regional Sales Manager - Shrewsbury & Mid Wales

Salary: £32,000 - £42,000

Bonus and flexible benefits available, including:

•        Company-funded private medical healthcare

•        Double-matched pension (up to 10% of base pay)

•        35 days’ holiday (plus the option to buy and sell)

•        Comprehensive opportunities to develop via our learning platform and courses

•        A monthly case of our delicious ciders and beers!

Location: Field Based – Shrewsbury & Mid Wales. Company car provided

Function: On-Trade

Contract: Permanent

Closing Date: 30th of September 2022 Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!


As the UK’s leading pub, cider and beer business, we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry. But there’s so much more to HEINEKEN than meets the eye. 

Right now, we’re looking for a Regional Sales Manager to join our On Trade Sales team.


About the role

As one of HEINEKEN’s Regional Sales Managers you will be a part of an inspired sales team ensuring the growth of our brand footprint and sales in a wide range of outlet types and through different routes to market. You will cover a varied geography and be responsible for the outlets and the relationships within it.


This role requires strategic thinking, developing profitable plans that benefit both HEINEKEN and the customer. We work with our customers to achieve a shared goal, happy consumers. This means increasing the availability and appeal of our brands, meaning we have the right brands in the right outlets.

We sponsor some fantastic events that you may have heard of, such as Champions League, Rugby’s Champion’s Cup, UEFA Women’s Euros and The F1. Part of your role will be keep your own strategy aligned with the overall marketing activation of our brands alongside.


Who we’re looking for

We’re really passionate about our brands and we want our RSM’s to be too! If you’re a natural negotiator that has experience in managing customers and bringing brands to life then this is the role for you.

Being in field sales you are the face of HEINEKEN and often the touchpoint for our customers. We are looking for somebody who is trusting, empathetic and relatable in equal amounts.

To excel in this role, you will:

  • Have frontline sales experience
  • Have FMCG knowledge or awareness
  • Be commercially aware
  • Be comfortable with numbers as you will fully manage pricing and P&L’s
  • Be customer centric – your customer will be at the forefront of everything you do

We’re always thinking to the future, and we know that to keep up with our customers demand we need to be socially and digitally aware. We’re looking for somebody who knows their way around Instagram and other social media platforms and understands how this can help your customers and also help you in creating your own personal brand.


We embrace learning and growth and we anticipate there is scope to develop in this role. You’re also likely to bring experiences to this role that are not listed above – as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillsets.



We’re building a future that embraces innovation, sustainability, diversity and, of course, the opportunity for our 2,400 UK colleagues to make the most of their careers.

We encourage all our colleagues to grow and reach their full potential. We’re also well-aware that successful careers seldom run in a straight line, so if you’re in search of fresh opportunities (including global or cross-functional moves), mentoring or simply want to pick up a new skill, you’ll have access to all the support you need.

Caring for people & the planet is one of our core values and we understand that each of our colleagues’ needs and circumstances are different. This is why we have a smarter working policy in place which includes access to hybrid working, flexible start and finish times and condensed hours, to name a few.

Our colleagues love life at HEINEKEN, and we’re confident you’ll feel the same way – but don’t take our word for it. Search the #LifeAtHEINEKENUK hashtag on LinkedIn to hear from our colleagues about what makes HEINEKEN such a special business to be a part of.


The application

If you like what you’ve read and want to explore this opportunity further, please apply before 18th of September.

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role.  We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has peaked your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Job Segment: Sales Management, Regional Manager, Field Sales, Manager, Sales, Management

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