Market Intelligence Analyst Retail

Datum: 17 mei 2023

Plaats: Leiden, NL, 2312 AT


About the job

This role is part of the Commercial Analytics (Data Driven Sales) team of HEINEKEN Netherlands - Retail. The team brings cutting-edge data analysis and innovations with technology, data and advanced analytics to HEINEKEN. With speed and agility, we ensure our sales and marketing colleagues have competitive data driven insights it needs to deliver on its ambition.


Your role at HEINEKEN

As Market Intelligence Analyst, your role is to utilize advanced data analytics to enable commercial teams in maximizing results from their efforts and driving the customer, category and HEINEKEN's growth. Your primary focus will be on strategic commercial decisions, such as determining which brand and product combinations in stores generate the highest returns.

The beer market in the Netherlands is very dynamic. Strong regional preferences, high importance of promotional activities and many new product and style innovations make this market highly applicable for data driven decision making.


This is what you like to do:

•            Analyze developments in the Retail market and HEINEKEN's position within it;

•            Identify commercial opportunities through advanced data analysis;

•            Develop innovations in data such as dashboards and algorithms;

•            Continuously explore the growing possibilities in leveraging Artificial Intelligence in our business;

•            Work with, learn from and have fun with talented colleagues


Your future team:

Within HEINEKEN you will be part of the department Data Driven Sales where you will strengthen the team consisting of 5 passionate professionals, including you. Together with our team you will have the mission to improve the data driven way of working that we need to win in the Retail market. Your workplace is located in the center of Leiden, opposite the Central Station. HEINEKEN embraces a hybrid way of working and you will be able to work from home a few days a week as well.


Are we looking for you?

•            University degree in a technical discipline (such as Econometrics or Data Science);

•            Minimum of 3-5 years of relevant working experience;

•            Strong analytical skills, team player, innovative, and eager to learn;

•            Ability to design and perform complex analysis and work with large data sets;

•            Databases (SQL) knowledge and programming knowledge in languages such as Python or R;

•            Experience with Business Intelligence tools such as PowerBI or Tableau;

•            Curious mindset, with the ability to work independently and to proactively break silos within the organization;

•            Ability to simply & logically explain analyses and data requirements;

•            Languages: Dutch & English (verbal and writing skills)


Nice to have:

•            Consultancy experience;

•            Relevant knowledge of the FMCG or Retail market;


What is in it for you?

At HEINEKEN, we have a proud reputation for the many career opportunities we offer our employees. Your career has the opportunity for being a unique journey, with a steep learning curve, across various brands, businesses or geographies. Next to a collaborative, international working environment, we will offer you a rewarding salary and excellent secondary benefits.


This includes:

•            An extensive and rewarding pension-plan;

•            Various training courses as part of your personal development plan;

•            A laptop and mobile phone;

•            Employee discount for health insurances;

•            Remuneration for travel expenses;

•            Flexible working hours and the flexibility for working from home.



Our proud history as a family-owned, independent brewer stretches back 150 years. We brew the highest quality beers, build globally loved brands and strive to do both of these things as sustainably as possible. With a larger global presence than any other brewer in the business, we’re able to draw strength from the diverse regions we operate in and sell to – driving consumer trends and opening up new market opportunities in the process.

No matter where our more than 84,000 global employees are based or what role they play, each one is driven by the same goals and united under the same values.

Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.


It’s what makes us proud to say We Are HEINEKEN

Banensegment: Business Intelligence, Database, SQL, Network, Technology