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Senior Technology Specialist

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Date: 08-Jan-2022

Location: Amsterdam, NL


Marketing Technology Specialist (CDP & marketing automation)


This role is part of the Digital & Technology (D&T) department of HEINEKEN International. D&T is proud to bring cutting-edge innovation, strong technology, and advanced analytics to HEINEKEN. With speed and agility, we ensure HEINEKEN has the technological competitive advantages it needs to deliver on its ambition.

The Marketing Technology Specialist is part of the Global D&T Commerce Technology team and is responsible for designing future state architecture, identifying capability gaps, supporting business cases, recommending improvements of the customer data platform (CDP) and marketing automation technology.

He/she understands the role of data (1st, 2nd and 3rd party) and marketing automation, and is able to translate the marketing stakeholders’ needs into relevant solutions, governance and a delivery model in line with the overall D&T and solution roadmap.


Key Responsibilities:

  • Lead effort to design, architect, and deploy the CDP and marketing automation platform to support different methods to ingest and process data to create personalized, cross-channel campaigns;
  • Work with internal and external teams to improve the eco-system of actionable data for use in the SalesForce Marketing Cloud
  • Own the technical vision and roadmap for the CDP and automation platform to meet the needs of different stakeholders across multiple OpCos and brands.
  • Partner with a product owner to capture opportunities to leverage new functionalities and enhancements and to develop a product roadmap

·      Supporting on the financial governance for the solutions

  • Ensure data quality and compliance with regulatory standards
  • Align with broader goals of the business and D&T strategy
  • Responsible for ensuring the overall HEINEKEN standards and best practices are adhered by (i.e. Quality, Compliance)


Required skills·     

·      3-4 years’ experience with rolling out large scale marketing technology platforms (CDP and marketing automation) and programs

·      Experience architecting and deploying MarTech solutions across multiple markets and/or brands

·      Working experience with customer data platforms (CDP) and marketing automation tools (Salesforce, Adobe, Microsoft, etc)

·      Being a business and technical consultant with a data driven mindset that is responsible for the design of the solution and the continuous development of the roadmap

·      Broad understanding of MarTech, marketing, media, data & analytics

·      Understanding of tag management and different types of APIs

·      Legal & Compliance knowledge (e.g. GDPR, data privacy and security)

·      Excellent communication skills (both verbal and in writing): ability to communicate well with technical and non-technical people

·      Strategic thinker with the ability to build relationships with senior stakeholders

·      Experience in solution life cycle development, including Agile (preferable)

·      Fluent English (European languages are a plus)

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