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Internship Global Brand Marketing - Edelweiss

Date: Sep 21, 2022

Location: Amsterdam, NL

Company: HEINEKEN

Internship Global Brand Marketing – Edelweiss®

 

Are you a (graduate) student, passionate about Brand Marketing and looking for an experience in an international environment?

Have you ever dreamed of joining a major international company in a lovely human-sized city? Does working in one of the biggest brewery companies in the world, in a multicultural team with interdisciplinary tasks and great corporate spirit put sparkles in your eyes?

Heineken N.V. is the number one brewer in Europe and one of the largest brewers in the world. Heineken Global Commerce is looking for a curious, ambitious intern to support the Edelweiss Team. Edelweiss is our international wheat beer brand, coming from the Alps mountains. The rich and fruity flavors of Edelweiss offers consumer the opportunity to explore a new beer experience. Edelweiss is one of the fastest-growing International Brand with a quick expansion in multiple markets. Want to build the future of premium beers and up for the challenge? Then you must apply!

The internship is based in Amsterdam and available from 1st October (flexible) for the duration of 6 months.

 


All interns can be involved in projects that include but are not limited to

Digital Media

  • Help manage the global social media pages and work with our world class agencies to create inspiring content and ideas in social media.
  • Look for new ways and opportunities to engage and connect with our audience through digital channels.

Merchandise & Visibility Items

  • Develop a range of high-quality merchandise & visibility items that helps local market to communicate our brand to millions of people whether they are in a bar, club, restaurant, or grocery store.

Innovation

  • Supporting product innovation projects through participating in workshops, liaising with operating companies and agencies and supporting on design and packaging elements of innovation.

 

Market Intelligence & Consumer Learning

  • Identify business status with strong data analysis skill of reading category trends, brand health status, consumer needs, competitor dynamics, as well as brand sales performance with solid insight and finding behind.Discover, interpret and communicate meaningful patterns in data, identify growth opportunities for effective decision making.

 

Internal Communications: engaging markets around the world

  • Manage a full communication plan tailored to our internal communication channels (Workplace, Microsoft Teams), optimize Heineken global knowledge repositories, build winning presentations, and create internal video marketing.
  • As part of the Global Commerce Team, you will be in touch with multiple markets across the globe and play an important role in keeping them engaged and inspired sharing best practices around the world.

Edelweiss Team Support

  • Become the go-to individual for accessing our products both for the global and local teams. Supporting the Edelweiss team with initiatives such as workshops, meetings, social events and daily routine jobs.

 

 

The successful intern will require all of the following skills:

  • An open and global mind-set, natural curiosity and willingness to ask why.
  • A passion for beer
  • Fluent written and spoken English
  • A good eye for building winning power point presentations
  • Confident, with good communication and presentation skills
  • Ability to work across multiple projects at once, to deal with multiple project owners and to manage your own time.
  • Highly motivated with strong sense of personal initiative.
  • We will consider applicants from all academic disciplines and levels, but specific attention will be paid to those from marketing, business, market research or innovation backgrounds

 

Our values:

  • We have defined a set of values that defines us. We hope we are on the same page.
  • We love our team because we are one: we help each other, we are transparent, always connected, and most importantly, we have a good time doing our job!
  • The best candidate for this position is an empathic person with a positive attitude, someone who brings excitement in the team with his proactive approach, whilst remaining pragmatic and persistent.
  • You have to be curious and courageous enough to be different, even if it could not work out. If you are genuinely motivated and transparent, and if you believe you can inspire the people around you with your attitude and knowledge, you could definitely be the right fit for us!

 

 

You at HEINEKEN

When you are an intern at HEINEKEN you will:

  • Learn how to apply your theoretical knowledge and to understand business needs
  • GoPlaces; experience new things and meet colleagues from different cultures along your way
  • Be challenged and get exciting responsibilities from day one
  • Be a member of the international team of interns; boosting your professional (and social J) network
  • Be offered the best Friday drinks in the Amsterdam city centre! Here you can try different global and local brands

 

 

Interested?

Are you interested in this internship and would you like to apply straight away?

  • The intern must be currently registered as a student in a third level institution (University/HBO/Bachelor/Master) and must be for the duration of the internship
  • If applying from outside the EU, the candidate must be currently enrolled in a Dutch university
  • Must currently live in the Netherlands and be able to work from our Amsterdam office
  • Working hours are 9-5 Mon-Fri and must be available 5days a week. Exception will be given for studies/exams
  • Opportunity for extending internship to 9 or 12 months. Please state in process if this would be desired.

 

Please click on the application button and include your your CV, and cover letter detailing Why you want to work for HEINEKEN? What skills you will bring to our organisation?



Remuneration and Support:

€500 per month

All transport costs covered

The intern will be supported by a line manager who will provide mentoring, support and periodic appraisals. The intern will also have access to senior managers across the International Brand team and work alongside a number of other interns within our broader team.

 

“Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all”.


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