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Internship - Customer Experience Optimization

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Date: 20-Sep-2022

Location: Amsterdam, NL



CXO Specialist Internship -  September/October 2022 


HEINEKEN is looking for you! 

Ready to write you first chapter in experience design? 

As Customer Experience Optimization (CXO) Intern at HEINEKEN, you will join the CXO team of digital natives and play a key role by helping to continuously improve our customer experiences within our E-Business platforms. In this position you will learn how to use customer insights, interpret growth experiments, and conduct user research. A large part of your daily activity will be to implement the HEINEKEN CXO knowledge & data framework to be used by all our global and local teams.   


Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Cristal Clear, Royal Club, Heineken 0.0, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization. 
The internship 

  • Learn everything related to CXO – research methods, data management, journey optimization, design & decision-making structures 

  • In this role you will: 

  • Under the CX specialists’ guidance you will support with the implementation of a new data structure and knowledge management system for CXO  

  • Support with campaigning and content management  

  • Structure and share CX knowledge across the Heineken organization 

  • Department: CXO Global E-business 


During your internship you will get the opportunity to get to know HEINEKEN as a company, also outside your department. We give you the trust and freedom, so you can work like a real entrepreneur. We like to bring the outside world inside and therefore we embrace new, fresh ideas with enthusiasm. Of course, always with the guidance that is right for you. 

The terms of employment  

  • Your starting date is September/October 2022 

  • The internship is fulltime (in consultation also 4 days a week possible) 

  • The duration of the internship is 5 or 6 months (in consultation with your internship supervisor) 

  • You are registered at an educational institution 

  • It is a practice-oriented internship /theoretical research internship 

  • You will be based in Amsterdam 

  • You will receive an internship fee of €500 (HBO/WO) 

  • You will enjoy 2 vacation days per month (based on fulltime)  

  • You will have access to our Heineken events and networking opportunities  

  • You can enjoy our famous Thursday Borrells!  

  • If you do not have a student OV product, your commuting expenses will be fully reimbursed 


The start of your internship 

Together with a diverse group of interns from different departments you will start your internship at HEINEKEN. Together you will be introduced to the organization. Furthermore, you can organize fun activities with your fellow interns. 

The unique you!  

  • Love all-things digital 

  • Be creative and brave 

  • Have a data-driven mindset and attention to detail 

  • Be comfortable to move quickly and embrace failure 

  • Have a learner’s mindset 

We believe that everyone has unique talents and are therefore looking for you!  


Great! For more information about this vacancy or about the application process, please contact You can also apply right now by clicking on the "apply now" button. After that we ask you to fill in some data, write a short motivation for the internship and upload your most recent CV. 


The company 

HEINEKEN has been a market leader for more than 150 years. We have a family history and Dutch heritage that we are proud of. This pride is reflected in our entrepreneurship and we take it with us in everything we do and where we go. We are brand builders and the indispensable link between the breweries and the perfect beer in people's homes or on the terrace.  

Together we stand for our core values: passion for quality, enjoying life and respect for people and the environment. We always advocate responsible alcohol consumption, feel closely connected to Dutch society and local communities, and constantly strive to improve our impact on the planet.  

Embracing and celebrating diversity is at the heart of the purpose of HEINEKEN to "brew the joy of true togetherness to inspire a better world." We believe that people as diverse as our brews - including and not limited to gender, ethnicity, age, sexual orientation, religious beliefs, nationality, social background, disability and thinking style - enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates, as we advocate for a culture of belonging that provides fair and equal opportunities for all. 


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