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Category Buyer Media & CMI

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Date: 31-May-2022

Location: Amsterdam, NL

Company: HEINEKEN

Global Category Buyer, Media & CMI

The purpose of this role is to maximise the effectiveness and efficiency of our investment in Working Media and CMI (Consumer & Market Intelligence) both from a Head Office and Local perspective. Work with a wide variety of stakeholders, both internal and external, to deliver best in class Marketing Management. Lead the relationship with our Agency Partners on matters Commercial, Contractual and Compliance-related.

 

Your Responsibilities

The role covers 2 Categories, Media and CMI.

  1. Media (60-70% of Time) involves Managing our working Media investment of  €500mm Globally. Working alongside a GCB who is 100% dedicated to Media. Defining best practice Strategy and working with 40+ OpCos to implement. Managing the Commercial side of our Global Media Agency Relationship and our partnerships with Auditors, Consultants and Global Media Partners Typically, OpCo responsibilities will be split between the 2 buyers but both will have involvement in Global programmes and Global Capability building/Community calls. A particular focus will be on maximising the effectiveness of our Digital media investment, and identifying the right partners to ensure we drive value, innovation and Sustainability as well as price improvements
  2. CMI (30-40% of time) covers all aspects of Market Research, both continuous and Ad Hoc, qualitative and quantitative. Responsible for Managing Commercial aspects of our relationship with our 2 major Global partners in the areas of retail measurement and brand health tracking.  Approximate annual investment in CMI is €70mm Globally. The Buyer works closely with Global CMI team to optimize partnerships and provide guidance to the OpCos on how to bring efficiency to CMI projects..
  1. Nature of work: Seen as a specialist, expert in a specific field of advertising Media and CMI, providing professional support within Procurement, OpCo, Region; and Head Office
  2. Source to Contract: Ensuring contractual excellence, developing the competitive supplier landscape incl. technology partners, Control over tendering, negotiation & supplier selection; secure optimum results, Secure availability of contracts for all category deals, Lead the management of relationships, Responsibility over recording, monitoring and delivery of results.
  3. Measurement of success: % Globally Contracted spend (by procurement), Stakeholder feedback, Cost Savings / spend efficiencies, # of strategic partners/suppliers, SRM

 

Your Profile

  • Education: University level
  • Work experience: 7 years+
  • Required work experience in field of expertise: Significant Media Management experience essential, either at a Media Agency, Client-side Media or Media Procurement Role or major vendor. Experience in Commerce/Procurement preferred, ideally having worked in in a complex international (FMCG) environment
  • Other fields of expertise: Digital Media, Consumer Insight
  • Functional skills: Media Management, Strategic Sourcing, Stakeholder Management, Negotiation Skills, Analytical & strategic insight skills, Marketing/CM understanding, Category & Supplier Management
  • Languages: Fluent English language required


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