Title:  Trade Marketing Analyst

We Go Places! How about you?
Immediate Superior: Strategic Enablement Lead
Job Grade: 09
Location: Sandton/Stellenbosch 
Function: Commerce
Type of Contract: Permanent 
Reference Number: 151906

Closing Date: 20/02/2026

PURPOSE OF POSITION 

The Trade Marketing Analyst will provide analytical expertise, data insights and project management support to inform decision-making across multiple strategic areas. This role involves working closely with the Trade Marketing and Channel Marketing team, as well as other cross-functional teams to optimize collaboration with multiple stakeholders. The Trade Marketing Analyst will assist in all Trade Marketing and Channel Marketing ROI and KPI measurements and tracking to support data-driven decisions for channel marketing campaigns. Project management support is required for strategic initiatives led by the Integrated Commercial Lead, as well as HWOW and ICP processes. 

KEY RESULT AREAS 

Category, Portfolio & Brand Analysis

• Provide detailed campaign performance analysis and reporting to support category, portfolio, and brand strategies.
• Track ROI and KPIs to measure the impact and effectiveness of campaigns and programs, ensuring alignment with objectives and budget allocations.

Annual Planning & Reporting

• Support the administration of HWOW/ ICP for the annual planning process.
• Monitor and track KPIs to ensure successful execution of plans.
• Analyse and report on the performance of TM campaigns, driving continuous improvement in the market.

Project Management

• Be able to support the project management lead with multiple large scale strategic projects.
• Assist in the facilitation of project management workshop by providing support through scheduling workshops, setting agendas and leading key communication to stakeholders.
• Assist in setting up change management communication through managing different methods of change management communications, i.e. Townhalls, Emails etc.
• Assist in project budgeting, tracking and risk logging. 

EDUCATIONAL QUALIFICATION

• Diploma in Commerce, Marketing or Business Administration.
• Diploma in Project Management.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES 

• 3 to 5 Years’ experience in a similar analytics role.
• High attention to detail and ability to manage multiple priorities.
• Ability to work cross-functionally and collaborate with various teams (sales, marketing, finance).
• Proven ability to drive ROI and KPIs and improve execution through data-driven decisions.
• Strong project management skills with a proven track record of project support.
• Innovative mindset and a passion for continuous improvement.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.