Title:  Regional RTC Deployment Manager (Pretoria)

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Job Grade: 20 
Location: Pretoria
Function: Other Functions
Type of Contract: Permanent
Reference Number: 131710 
Closing Date: 14/03/2025

Purpose of the Position

The Regional Route to Consumer (R2C) Deployment Manager plays a crucial role in managing and executing the HBSA hybrid R2C strategy, ensuring that products and services reach consumers efficiently through both traditional and digital channels. This position will focus on leveraging digital tools and data-driven insights to enhance the consumer journey, improve sales performance, and maximize regional market share. The R2C Manager will collaborate with cross-functional teams to implement strategies that drive fragmented, digital adoption, improve overall distribution effectiveness in line with strategic objectives.  This position will service the Pretoria, Limpopo and Mpumalanga areas.

KEY RESULT AREAS

• Route to Consumer Strategy & Execution:
  • Develop and implement a comprehensive, region-specific Route to Consumer strategy
  • Manage and optimize the digital and physical sales channels to drive fragmented customer acquisition and retention.
  • Ensure seamless integration of digital platforms and tools to enhance the customer purchasing experience.
  • Monitor the performance of active deployment outlets vs. targets and non-participating

• Digital Transformation & Innovation:
  • Drive the adoption of the eazle platform, mobile apps (CMD), and eazle club to improve customer reach and autonomous adoption.
  • Leverage data analytics and customer insights to inform decisions and enhance the customer journey.
  • Stay abreast of digital trends and emerging technologies that could impact the Route to Consumer strategy.

• Sales & Channel Performance:
  • Evaluates the GRIP data and translates this into performance metrics and actions for the region
  • Monitor and analyze the performance of various sales and distribution channels (both RTM and Direct).
  • Identify and implement improvements for sales performance, ensuring that the eazle channel complements the touchpoint strategy and operations
  • Work closely with the regional sales and supply team to ensure that all sales strategies are aligned with digital capabilities and goals.

• Collaboration & Stakeholder Management:
  • Collaborate with RTC control tower, sales, supply, digital teams and RTM to ensure a unified approach to the market.
  • Liaise with key regional stakeholders, distributors and third-party platforms, to ensure optimal fragmented customer reach.
  • Provide ongoing training and support for internal teams and partners on digital tools and strategies.
  • Coach the Sales Consultants on Sales best practice

• Customer Centricity:
  • Support’s HBSA in reaching Voice of Customer Coverage (80% of REV, >25% response rate, Closing the loop)
  • Work on solutions for pain points
  • Utilize eazle and analytics to gather actionable insights on customer behavior and preferences.
  • Provide regular reports on the performance of the route to consumer strategy, highlighting successes and areas for improvement.
  • Ensure data-driven decision-making and insights applied across all touchpoints of the customer journey.

• Budget & Resource Management:
  • Develop and manage the budget for Route to Consumer initiatives, ensuring optimal allocation of resources
  • Ensure the efficient use of resources to maximize the ROI of digital investments
  • Plan and direct the hiring and training of new ISS and Deployment reps

EDUCATIONAL QUALIFICATIONS

• A formal tertiary qualification (Degree/Diploma) in Sales, Marketing or related field

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 5+ years sales management experience
• Relevant experience within the Alcoholic Beverage or broader FMCG industry, in the RSA fragmented trade would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets
• Strong numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment.
• Exceptional planning and execution skills/capabilities.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
• Ability to communicate effectively across all levels and manage customer relationships.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.