Apply now »

Title:  On Trade Premium Specialist: Hartebeespoort, Sun City & PTA North

We Go Places! How about you?
Immediate Superior: On Trade Premium Manager Gauteng North
Job Grade: 09
Location: Hartebeespoort / SunCity / Pretoria North
Type of Contract: Permanent


Purpose of the Position

Act as an Ambassador for the HEINEKEN Beverages premium portfolio, living the brands and bringing them to life in the Premium On Trade. Ensuring availability and premium visibility, adding equity to our portfolio and making sure our consumers have access to world-class brands and experiences. The role is designed to ensure selling, build customer partnerships, consumer awareness and demand for HEINEKEN Beverages premium brands within the area.



  • Develop a premium pathway within the area
  • Work with the Regional On Trade KAM to identify and contract key customers and activations.
  • Develop a territory plan.
  • Identify new opportunities for sales growth
  • Feedback on consumer and customer insights to improve consumer experience, customer investment and brand relevance, including innovation and digital integration
  • Act as an ambassador and specialist for all premium brands
  • Able to convince consumers and customers of product choices in favour of HEINEKEN Beverages total portfolio
  • Negotiate mutually beneficial contracts with targeted customers to ensure HEINEKEN Beverages brands are top of mind and recommended to consumers
  • Develop and manage sound and credible customer relationships
  • Achieve sales market share and volume for HEINEKEN Beverages premium brands
  • Implement promotions according to the National Trade Marketing, brand guardrails and regional plan
  • Ensure channel specific PICOS is effectively executed and entrenched in with customers
  • Ensure BTL merchandising, both bespoke and catalogue is executed within pathways / hotspots and guidelines
  • Create memorable brand experiences
  • Manage A2QVP2 for area and ensure product quality standards (perfect serve always)
  • Manage sales administration
  • Manage weekend and flexible working times
  • Handle customer and consumer queries and complaints effectively and timely
  • Achieve targeted customer NPS scores



  • Relevant Commerical Tertiary Qualification (Diploma / Degree)



  • 2-3 years of FMCG or relevant commercial experience
  • Experience in premium On Trade is an advantage
  •  A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
  • Weekend work and promotions
  • Persuasive selling skills & negotiation 
  • Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
  • Sales process management :Understand the primary key drivers of sales in different channels
  • Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
  • Sales strategies and plans to sustain brand growth 
  • Sales Technology Application: Demonstrate an understanding of how technology works within the sales process


The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.

Apply now »