Title:  Eazle Club Product Owner

We Go Places! How about you?
Immediate Superior: eBusiness Lead

Job Grade: 15
Location: Gauteng

Type of Contract: Permanent

Closing Date: 24 March 2025

Purpose of the Position

Responsible for leading the development, implementation and migration to a best-in-class customer loyalty programme, that adds value to our customers, drives engagement for HEINEKEN Beverages eB2B online order channel and accelerates the company’s RTC transformation.

KEY RESULT AREAS

• Lead the development and implementation of eazle Club, our new best-in-class customer loyalty programme
• Migrate existing customers from legacy loyalty programme Bansela to eazle Club
• Continuously research to understand key Customer pain points to optimize eazle club and drive customer value creation
• Design and implement new processes and ways of working across internal and external stakeholders to successfully run eazle Club
• Work with external stakeholders (technology vendors, rewards partners, etc.) to guarantee an optimal customer experience
• Work with Local D&T, Global E-Business team and technology partners to develop eazle club so that it meets key customer pain points and HEINEKEN Beverages strategic objectives
• Work with capability and change & comms teams to develop training and capability building materials to onboard and educate field sales teams
• Work with internal stakeholders to set up loyalty support model
• Work with change & comms team to develop exciting and fresh ways to keep our customers up to date on key developments
• Explore industry best practices to continuously improve eazle Club
• Learn, share & reapply with/from other HEINEKEN OpCos, leveraging the strength of the HEINEKEN network
• Manage deployment & development budget together with Trade Marketing & D&T

EDUCATIONAL QUALIFICATIONS

• University Degree in Business Administration / IT / E-Commerce

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• Min 5 yrs relevant experience in sales / digital / D&T
• Project management skills
• Expertise in agile ways of working
• Expertise or experience in shaping FMCG or related services Loyalty Programmes
• Proactive and able to work flexibly and autonomously
• Able to communicate and engage with all levels of the organisation
• Customer-focused with a high-level of curiosity
• Excellent project management skills
• Ability to work in agile cross functional teams
• Ability to learn quick and apply new knowledge (new tools/new ways of working)
• Strategic and forward looking with a continuous improvement mindset 
• Energetic and able to work with a big, diverse teams both internally and externally
• Excellent communication and persuasion skills

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.