Title:  Channel Activities Deployment Specialist (x 2 Roles)

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Immediate Superior: Channel Activities Planning Manager 

Job Grade: 10
Location: Western Cape / Gauteng

Type of Contract: Permanent

Closing Date: 25 October 2024

Purpose of the Position

Support the planning and drive the implementation of Heineken Beverage South Africa’s Marketing & Channel Marketing plans. Drive initiatives through successful management of the Integrated Activity Planning Processes enabling excellent in Trade Execution working closely with Head Office and Regions.

KEY RESULT AREAS

• Channel Activities Deployment Specialist will drive activity deployment into regions, and assist in planning and monitoring trade activity.
• Support Channel Activities Planning Manager in the planning process, making recommendations to improve trade activity.
• Monitor competitor activity and provide insights during the development phase of trade activity grids.
• Participate in brand and channel workshops to supply competitor information and learnings, to drive increased market understanding and alignment between head office and regional trade marketing.
• Assist Activity Planning Manager to drive and update the integrated trade activity grids.
• Actively participate in the activity planning meeting routines.
• Assist in driving workload balancing checks, ensuring that national execution capacity matches the national execution plans and adjust with Channel Activities Planning Manager where necessary.

Drive the execution & tracking of trade activity plans:

• Take ownership of briefing the trade activity grid to the regional channel managers for the identification of the correct outlets at regional level.
• Manage the outlet identification process with regional trade marketing to deliver final outlet identification to the Channel Activities Planning Specialist.
• Prepare detailed execution excellence decks per allocated campaign, brand promotion and channel activation.
• Coordinate and manage monthly sales briefing sessions with the Regional Trade Marketing Managers for campaigns before Go Live (1-month prior Go Live).
• Track and measure weekly campaign implementation (Compliance and SOH) through weekly reporting to the Activity Planning Manager.
• Manage trade activity execution and provide performance analysis during and post activity execution.
• Compile detailed execution PCA’s and ensure reviews and learning’s are shared with the overall business for national campaigns.
• Build regional execution insights enabling channel teams to continuously improve customer prioritization, campaign targeting and mechanics as well as merchandising execution.
• Ensure effective campaign reporting and tracking during and after each campaign, as well as national activation reporting.
• Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement

EDUCATIONAL QUALIFICATIONS

• Degree/Diploma in Commerce, Marketing or Business Administration

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 3-5 years of experience within FMCG.
• In Trade Execution Background.
• Demonstrated experience in a similar role.
• Proven experience in sales reporting and planning.
• The ability to build relationships with a variety of business stakeholders to effectively manage work output required.
• Excellent business presentation skills and high attention to detail and enjoy working as part of a team.
• Advanced Microsoft Office skills, including Excel.
• High level of communication skills, both verbal and written.
• Excellent time management skills and ability to multi-task and prioritise work.
• A mindset of innovation and a passion for continuous improvement.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.