Title:  PR Officer

We Go Places! How about you?
Immediate Superior: Tramaine Lambert-Ahrendse 
Location: Cape Town
Function: Commerce
Sub Function: Commerce - Marketing - Other Support
Type of Contract: Permanent
Reference Number: 137833 
Closing Date: DD/MM/YYYY

Purpose of the job:

The purpose of the PRO is to act in a hospitality role, executing best practice in the Brand home. To focus on experiences building brand awareness, educating, and driving the trial at the JC Le Roux tasting room to reach growth targets and exceed the overall customer experience. To always exceed guest experiences through service excellence and maintaining world class hospitality standards.

Key Responsibilities:

·       Active involvement in management of all aspects of the J.C. Le Roux Tasting Room guest experience and service excellence.

·       Conduct tastings, tours, and presentations on Sparkling Wine Tastings.

·       Active involvement in the promotion and sales of destination offerings, experiences, and products.

·       Assist the Operations Manager in the implementation of functions and events.

·       Collaborate with Brand Marketing to assist in the creation of a consolidated 12 to 18-month Brand Home business plan.

·       Implement the Integrated Brand home consumer engagement plan and activation strategies to achieve consumer engagement and to create memorable experiences.

·       Support management through active involvement in the development of new revenue streams to optimize profit.

·       Assist to reach awareness, sales, and visitor scores. 

·       Drive database and wine club sign-ups.

·       Assist with the management of brand home ongoing and annual maintenance and gardens - ensure the exterior and interior is set up correctly and maintained to enhance guest experience.

·       Assist with Brand Home external and internal health & safety audit compliance.

·       Assist to initiate, motivate, and manage brand home interior and exterior upgrades.

·       Assist the Operations Manager and Destination Manager in the implementation of quality systems procedures.

·       Drive efficiencies and maintain operational excellence.

·       Ensure effective stock and cash handling and minimizing losses.

·       Involved in daily banking and cash floats.

·       Responsible for general administration, procurement, and assist with budgeting.

·       Assist with the management of the brand home stock of products, souvenirs and all items needed to offer all the brand home activities.

·       Responsible for the training of the temporary staff.

·       Assist to ensure effective brand home staff communication and positive motivation levels.

·       Manage the Shopify and Online Sales account.

·       Manage the Orders @ email account.

·       Conducting all stock takes timeously.

·       Management the office rosters as per the business needs.

·       Responsible for all IT related duties.

Education & Experience:

·       A relevant and recognized hospitality qualification in hospitality, tourism, or event coordination

·       CWA (Cape Wine Academy) Certificate will be advantageous.  

·       Experience in the wine industry will be an advantage.

·       Understanding of, and experience in the hospitality and events industry, preferably in a premium wine environment.

·       Proven sales experience will be an advantage.

·       Ability to work independently and cope under pressure.

·       Proven administrative experience including strong literacy and numeric ability.

·       Strong organizational skills. Experience managing multiple priorities and changing environment.

·       Proven track record of delivering results against defined targets.

·       Exceptional customer service and sales aptitude.

·       Ability to work independently and creatively, pre-empting, and problem-solving issues as needed.

·       Possess excellent communication skills, friendly, approachable, and professional when dealing with visitors and staff in person, over the phone, or in writing.

·       Willing to work on weekends or public holidays and overtime when required. 

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.