Title:  Marketing Manager JC Le Roux

We Go Places! How about you?
Job Grade:20
Location: Cape Town, Belville, Western Cape 
Function: Marketing 
Sub Function: Wines
Type of Contract: Permanent
Reference Number: 152062 
Closing Date: 13/06/2026

Purpose of the job

Lead Wines, by developing and implementing comprehensive marketing strategies to drive brand awareness, consumer engagement, and revenue growth. This role involves overseeing marketing campaigns, managing a team, and collaborating with cross-functional departments locally and globally in ensuring alignment with business objectives.

Key Responsibilities

• Strategic Planning:  Deploy successful marketing strategies and manage their implementation from ideation to execution.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget through ICP and monthly reviews and ensure fund optimisation.
• Prepare and present quarterly reports to senior management.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Demonstrate extensive knowledge of the organization as a whole and the total value chain of the business.
• Clearly understand the different functional areas of the business and how they impact on each other.
• Demonstrate extensive knowledge of the external business environment.
• Exhibit insight of the latest national business trends and how they impact on the entire organization.
• Creates an understanding in others across functions on how these impact on the business and its external image.
• Actively shares external opportunities and threats in all functional areas and across divisions.
• Collaborate with specialists such as product management or customer support to ensure new offerings get disseminated effectively.
• Develop thorough expert knowledge marketing strategies and tactics and provide input into sales strategies across Divisions.
• Possess an in-depth understanding of the various sales/marketing techniques which impact on the entire organization.
• Develop viable marketing strategies which will enhance brand awareness and sales revenue nationally and internationally.
• Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement.

Education:

• Bachelor's degree in marketing, finance, business administration, or similar.
• Minimum of 8 years of relevant experience in Marketing in an FMCG environment
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in online marketing and measurement.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.