Share this Job
Apply now »

Title:  Sales Capability Development Coordinator

Bralirwa Plc. Is looking for a qualified, experienced, and people-oriented Capabilities Development Coordinator, to focus on maximizing the Sales Department's effectiveness by determining and solving Sales Representatives and Sales Manager training needs. This will be done through developing and implementing training plans throughout the year, including on-field, in-class, and through continuous feedback. The position will report directly to Sales Capabilities Development Manager.



  • Ensure that the sales force is properly trained through sound and effective induction programs and classroom training
  • Own and nurtures the skill and continuous development of the next generation through a robust sales onboarding program fragmented in Sales Foundation Program (SFP), Basic Sales Capability Program (BSCP) and Advance Sales Capability Program (ASCP)  
  • Ensure concrete grouping of training programs to fit specific needs and purposes, particularly on a quarterly basis to maximize cost



Sales Capability Development

  • Responsible for the development, and implementation of an all-year-round training calendar for different levels in the Regions
  • Maintain and keep updated records of all training programs and participants in the regions and their capability levels
  • Drive training and implementation of new work methods.
  • Prepare and review regional sales training program content, in conjunction with regional management.
  • Lead and roll out of AMEE Sales Academy training modules across sales function
  • Develop effective communication vehicle to ensure that the training programs are fully understood and appropriately valued by the sales channels and other stakeholders.
  • Ensure an accurate and timeline process for delivering training workshop
  • Assist in the training of facilitators to run different roll-out training programs.
  • Responsible for assessment of facilitators before training roll out for quality delivery of programs.
  • Facilitate forum for re-training sales frontline with knowledge application need within the academy facility
  • Customize, translate, and prepare the training materials to suit relevant market.
  • Ensure Sales Managers are involved in the development of Sales Executives within their supervision

Sales On Boarding and Continuous Improvement

  • Owns and drive the process of onboarding for new Sales Executives, Sales Representatives and other sales frontline roles ensuring the program is developed to equip them with relevant market skills and knowledge
  • Develop customized onboarding program for cross-functional managers coming to sales function
  • Develop and regularly update programs/procedure manuals for sales induction program
  • Design and implements inter-functional training between sales and other divisions
  • Design training materials to plug identified improvement opportunities.

Sales Force Training; Applying 70%, 20% & 10% Learning Model


  • Conduct regular infield (70%) and classroom training as per identified development gaps.
  • Coaching feedback(20%) with the Coachee
  • Impliment 70,20,10 learning model by Coaching Observation.
  • Ensure that RSM/ASM meets Coaching standards.


Training Manual Development Include Digital Literacy

  • Assist Sales Capability Manager, E-Commerce to develop digital training manuals to address opportunity gaps
  • Regularly update training manuals for consistent relevance
  • Liaise with the regional management on identified training gaps by sales role and develop a relevant manual to cover such gaps.

Implementation Of Global Sales Academy Programs 

  • Initiate and execute global sales capability programs in the regions.
  • Ensure the participation of all relevant parties
  • Follow up on all relevant online programs and ensure full participation
  • Give relevant feedback on the program to the appropriate parties.

Assessment And Measuring

  • Assist the Sales Development Manager to deploy global process to improve sales competency and value selling capability of back office support teams, field sales force, distribution sales staff, trade partners, customers, and trainers
  • Execute fieldwork and regular audits, Back-check, and tracking to ensure the perfect execution and implementation of post-classroom training in the market.



  • Bachelor’s degree in Business Administration, Management, Economics, Accounting, Social Sciences, or any other related field
  • 3+ years of working experience in commercial areas, with experience in capability building , training 
  • Comprehension, knowledge and understanding of the company’s policies and human resources development philosophies & strategies
  • Fluent in English and Kinyarwanda (both verbally and in writing), and French will be an added advantage.



  • Skills in delivering different training, learning, and capability-building programs
  • Knowledge of digital learning
  • Have Ms. PowerPoint and Excel skills
  • Interpersonal skills
  • Have planning and execution skills
  • Excellent communication skills with both internal and external stakeholders
  • Natural constructive but challenging mindset with a proven ability to influence others
  • Must be customer-centric
  • Good understanding of teamwork
  • Knowledge in change management



At Bralirwa, there is no set career path. You will find continuous learning opportunities and colleagues who will encourage and support your growth in whatever path you choose to explore. We are a destination for curious minds and the more curious you are, the better.


Start learning new things and find out everything you can be.



We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We embrace Inclusion and Diversity, which means giving full and fair consideration to all applicants and continuing development for all employees regardless of age, gender, race, disability, belief and civil partnership, pregnancy, and maternity.


Not only do we offer a competitive salary, but also an additional pension scheme, a loan subsidy, an annual bonus, free lunch, 100% medical insurance, fuel allowance, communication allowance, and enjoy a free Friday drink with colleagues. 



As a Diverse and Global Company, we recruit based on the principle of equal opportunity. This means that our hiring decisions are not based on race, color, religion, beliefs, etc. but our decision is purely based on your shown competencies and behaviors during the assessment process.

In case you meet the above requirement, please go to  and search for “Sales Capability Development Coordinator”.


All applicants must apply using our online application system, CVs received via email or standard post will NOT be considered.  If you face any challenges in applying, please let us know through (no applications will be accepted through this email).

The closing date for the submission of applications is Friday, 02nd June 2023.

Job Segment: Field Sales, Change Management, Sales, Management

Apply now »