Title:  Digital Coordinator

KEY RESPONSIBILITIES

Digital Agency Coordination

• Serve as the primary interface between HEINEKEN and the media agency, ensuring a clear, efficient and results-driven working relationship.
• Develop and deliver clear strategic briefs to the agency, with well-defined objectives, KPIs, target audiences, and constraints.
• Review and validate campaign plans, channel recommendations, and budget allocations proposed by the agency.
• Ensure the agency meets deadlines, agreed deliverables, and HEINEKEN's internal approval processes.
• Conduct regular performance reviews of the agency and provide structured feedback to drive continuous improvement.

Digital Strategy & Direction

• Translate marketing and brand objectives into clear digital directions for the agency, ensuring consistency with the integrated media strategy.
• Contribute to defining the annual media strategy for Romania and Bulgaria, in collaboration with the Head of Media and media team.
• Ensure digital activities contribute to full-funnel effectiveness and business outcomes, not only media performance metrics.
• Provide strategic perspective and constructive challenge to agency recommendations, ensuring plans are relevant and ambitious.
• Translate market trends and innovations into relevant, actionable directions for the business

Performance Monitoring & Reporting

• Define, together with the agency, the measurement framework and relevant KPIs for each campaign and channel.
• Review and validate performance reports delivered by the agency, ensuring data accuracy and quality of insights.
• Present findings and recommendations to the Head of Media and relevant internal stakeholders.
• Track budget compliance and the efficiency of digital investment across the brand portfolio.

Governance & Compliance

• Ensure all digital campaigns comply with HEINEKEN's responsible marketing policies and local regulations on alcohol advertising.

Internal Collaboration

• Work with brand marketing, trade marketing, and communications teams to align digital activity with the integrated media & marketing agenda.
• Represent the digital perspective in internal strategy and media planning discussions.
• Represent the Romania and Bulgaria markets in HEINEKEN regional and global digital forums.

CANDIDATE PROFILE

Experience & Education

• Minimum 5 years of experience in digital marketing, with a significant component of agency management or client-side coordination.
• Prior experience in an FMCG environment or coordinating digital campaigns for consumer brands is a clear advantage.
• Degree-level education in Marketing, Communications, Business, or a relevant field.
• Proven track record in briefing, evaluating, and managing digital/media agencies.

Key Competencies

• Solid understanding of the digital ecosystem (paid media, social, programmatic) at a strategic level — hands-on execution expertise is not required.
• Ability to critically assess agency recommendations and provide high-quality, data-informed feedback grounded in business objectives.
• Excellent briefing and communication skills — able to translate complex business goals into clear, actionable directions for the agency.
• Fluency in reading and interpreting digital performance reports and using data to support decision-making.
• Experience managing budgets and tracking the efficiency of media investments.

Soft Skills & Leadership

• Strategic thinker with a results-oriented mindset and strong prioritization skills.
• Strong influencing and negotiation skills, both with agencies and internal stakeholders.
• Proactive and self-driven, with a desire to raise the quality bar of digital activity.
• Fluency in English (written and spoken) is mandatory