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Distributor Manager - General Trade



  • Prioritise markets/region/sales office and determine strategies for each of them for existing product portfolios (BNB,Colt 45, T-Ice + Heineken & Tiger)
  • Collect and analyse market data to drive growth and develop key area for each brand
  • Develop an understanding of current and future market trends that may impact ABHP & ABI sales
  • Set sales goals with distributors on a monthly base for each Region/Sales Office and brand
  • Ensure revenue targets of distributors are achieved within the responsible territories.
  • Establish and lead regular meetings and conference calls with distributors.
  • Train distributors to ensure continual improvement in capability, knowledge, customer service, performance and profitability.
  • Ensure distributors are equipped with the necessary sales skills to represent ABHP through coaching individuals in the field and personally observing the performance of distributors.
  • Assist distributors with client training as required.
  • Implement new sales strategies and techniques with the distributors to further grow the business
  • Establish and enforce pricing and discount policies.
  • Prepare and execute annual reviews of distributors.
  • Monitor lead pipelines.
  • Develop an accurate and realistic annual budget plan and monitor performance to budget.
  • Develop and execute monthly and quarterly reports in a timely and efficient manner.
  • Prepare monthly sales forecasts for the upcoming three to six months.
  • Develop and maintain relationships with key customers in each territory, whilst facilitating ongoing product training and support.
  • Provide regular written and oral presentations.
  • Attend trade exhibitions.
  • Establish and maintain effective working relationships with distributors and other members of the ADInstruments team.
  • Significant domestic and international travel required.
  • Other related tasks as required



  • Visayas and Mindanao, preferably Cebu-based 
  • Luzon



  • Worked in FMGC companies
  • Worked for distributors in the Philippines
  • Good knowledge of office pack (excel particularly)
  • Good knowledge of the GT market

Job Segment: Manager, Management

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