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Territory Sales Executive - Modern On Trade (Cebu)

The world’s #1 international premium beer company wants YOU! Are you up for the challenge?


In what capacity?

Business development and sales – a challenging, yet rewarding and fulfilling role! AB Heineken Philippines (ABHP) is a new player in the country’s beer market, and our goal is to change consumer’s behavior when it comes to their choices for beer. A beer that is premium, all-natural, and easy on the wallet – and that’s Heineken!



CHANNEL: On-premise

  • Mostly nightlife, managing outlets like restaurants, bars, and clubs (markets A, B, & C)
  • 1PM-11PM, with a 5 day work week (Tuesday - Saturday)


Key Responsibilities

  • As part of our ever-growing team of top-caliber salespeople, your role is to ensure the following:
  • Grow the business in your assigned territory by managing and opening new and existing accounts
  • Grow market share of ABHP brands
  • Improve distribution, availability, and presence of our brands in the territory
  • Conceptualize and execute brand building and volume generating activations, and events
  • Connect with consumers, and generate insights to improve the brand
  • Build relationships with customers that result to preferred partnerships
  • Manage resources to win in the trade profitably
  • Develop winning relationships with distributors and third-party partners
  • Achieve monthly and annual targets


Minimum Qualifications

  • Must have a valid Driver’s license (professional or non-professional)
  • Graduate of a 4-year course (preferably business or marketing-related)
  • Candidates with at least 1-2 years of experience in FMCG sales are highly-preferred
  • Skills Needed
  • Excellent communication skills
  • Selling, and negotiation skills
  • Entrepreneurial mindset (able to prepare business reviews, and skillful in budget management)
  • Sales/business acumen
  • Microsoft Office proficiency, specifically in Excel


We prefer someone who is:

  • Highly energetic with a great sense of responsibility
  • A people person with engaging communication skills
  • Entrepreneurial, and passionate to chase and act on opportunities
  • A quick thinker and can pragmatically deal with issues in any given situation
  • Driven to excel and grow with the company
  • A fast learner who can enthusiastically grasp and execute the Heineken culture
  • Motivated by competition and winning


We prefer candidates who already have sales experience within the FMCG industry. However, applicants from other industries who are hungry to learn more, and are willing to be trained will be considered and encouraged to apply.

So if you’re looking for a long-term and fulfilling role, and would like to grow your career for regional and international postings in a few years’ time, this is your chance!



AB HEINEKEN Philippines, Inc. (ABHP) is a joint venture between Asia Brewery, Inc. and the Dutch globally-renowned brewer, HEINEKEN International B.V. This joint venture officially commenced operations in November 2016 and armed with Asia Brewery’s local knowledge and distribution network as well as with HEINEKEN's brewing and marketing expertise, ABHP continues to deliver world-class brands that serves exceptional experiences for its customers. ABHP’s strong portfolio combines internationally acclaimed brands HEINEKEN and Tiger, with the strong local players Tanduay Ice, Brew Kettle, Beer na Beer, Colt 45, and Asahi. ABHP operates two breweries, one in Cabuyao, Laguna and one in El Salvador, Misamis Oriental. Continuing investments in infrastructure and equipment gives ABHP the capacity and capability to brew beers in the Philippines against the highest international quality standards.



Job Segment: Sales Management, Business Development, Sales

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