National Sales Manager

Location: Otahuhu, Auckland
Contract: Permanent, Full-time

About us

When you join DB Breweries, you join the global HEINEKEN family, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer. 

We offer a great range of benefits and a positive, inclusive culture, including:

• Free health, life, and income protection insurance.
• 5% employer KiwiSaver contribution.
• Monthly allowance of beer, cider, RTDs, or alcohol‑free beverages.
• Generous employee discount at Star Hospitality venues.
• Enjoyment of Life leave — an extra paid day each year to do something you love
• Generous parental leave provisions
• Free confidential counselling.
• Digital wills, feminine hygiene products, retail discounts.
• Commitment to Fair Pay through Mind the Gap and the Pacific Pay Gap Inquiry.

About the role

As National Sales Manager – Grocery, you’ll own the Grocery channel P&L and strategy, leading a high‑performing KAM team and building strong partnerships with major retailers to drive sustainable, profitable growth through best‑in‑class execution.

As a member of the wider Executive Leadership Team (ELT), you’ll work cross‑functionally to deliver our key strategic priorities and help shape both the direction and the way the business operates. You’ll also be a key member of the Sales Leadership team (SLT), setting the standard for leadership, collaboration, and performance across the Sales function.

What you’ll be doing:

• Own the total Grocery P&L, driving revenue growth, margin delivery, investment discipline, and return on investment
• Develop and execute the Grocery channel strategy, aligned to business priorities, customer needs, and long-term growth ambitions
• Lead national negotiations, JBPs, and strategic initiatives across major grocery retailers
• Drive excellence in ranging, pricing, promotions, and innovation execution across the channel
• Lead, coach and develop a high-performing Head Office KAM team, building capability and a performance culture
• Play an active role on the Sales Leadership Team (SLT), working cross‑functionally to deliver strategic priorities and help shape the direction, culture, and performance of the Sales function.

What you’ll bring:

• Significant senior commercial experience in FMCG Grocery, with proven success across multiple major grocery retailers
• Demonstrated ownership of a large, complex P&L at a national or channel level
• Proven ability to lead and develop high-performing KAM teams
• Strong track record in national negotiations, JBPs, and strategic customer management
• Resilience and agility - comfortable leading through change, pricing pressure, and competitive environments
• Proven success in driving cross‑functional alignment to deliver key commercial KPIs, including forecast accuracy, trade promotion management (TPM) discipline, executional excellence and invoice and pricing governance
• Experience in enabling executional excellence through the field — providing the right tools, insights, and clarity to teams outside of your direct reporting line, to ensure strategy is translated into outstanding in‑store execution

If this sounds like you, we’d love to hear from you - apply today with your CV and a short cover note outlining your grocery leadership experience and biggest commercial wins.

Please note: We are not accepting candidates from recruitment agencies for this role