Brand Manager - Heineken

Location: Ōtāhuhu, Auckland

Function: Marketing

Type of Contract: Full-time Permanent

​

When you join DB Breweries, you join the global HEINEKEN whanau, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. 

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer.  We offer a great range of employee benefits and positive culture which includes:

• Free health, life and income protection insurances.
• 5% employer contribution to your Kiwisaver.
• Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
• Up to 50% employee discount at Star Hospitality venues (Kapura and Joylab restaurants and bars).
• ‘Enjoyment of Life' leave (an extra day each year to do something you enjoy).
• A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
• Free learning and wellbeing tools and leadership development programmes.
• As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
• Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
• Free parking.

We have an exciting role for you to join our team and play a pivotal role in achieving our ambitious pre-determined profit, volume, market share, and equity objectives for our Heineken Brand. As a key member of our marketing team, you will collaborate closely with the Senior Marketing Manager - Socializing and Marketing Manager - Heineken to elevate our Heineken Brand as one of our international brands to new heights of success.

Key Accountabilities:

• Assist Marketing Manager - Heineken in developing and implementing 1 & 3-year brand plans aligned with broader portfolio strategy, including innovation execution, incorporating global methodologies for consistency, setting clear brand guidelines, ensuring timely NPD execution, and maximizing ROI through strategic big bangs.
• Align with company vision, values, and culture, foster team effectiveness, ensure internal communication, co-write reports, and develop competencies following Heineken/DB guidelines.
• Collaborate with Marketing Manager – Heineken on integrated brand activations across ATL, BTL, and digital, implement media plans, manage agency relationships, optimize ROI, and measure brand performance for corrective actions.
• Utilize FMCG category management with channel marketing and sales for brand planning. Present brand ideas, plans, and innovations via roadshows, trade visits, reports, and SMAP meetings to internal stakeholders.
• Execute and amplify your sponsorships and events in line with the brands jobs to be done.
• Collaborate with innovation project teams to lead the execution of product innovations, support Marketing Manager in assessing launch potential and targets, track and evaluate innovation performance, execute launch plans, and develop packaging in conjunction with Marketing Manager – Heineken.
• Define consumer promotions strategy to meet brand objectives and collaborate with Trade Marketing on effective pack promotions, GWP promotions, and brand activations.

Your background and experience:

• Bachelor's degree or higher in marketing or a relevant field.
• Minimum of 4 years of marketing experience in FMCG, encompassing promotions, innovations, activations, and brand planning.
• Proficiency in project management and brand planning.
• Experience in liaising with agencies, including those specialized in design, advertising, and media.
• Strong stakeholder engagement internally and externally.
• Strong understanding of consumer insights within the FMCG sector.
• Demonstrated ability in innovation.
• Experience in developing and executing ATL and BTL campaigns, as well as through-the-line development.
• Familiarity with merchandising/point of sale strategies.
• Experience in new product development (NPD).

We think this is a great opportunity for someone wanting to come in and make their mark.  You’ll join a business that enjoys innovating, and a culture that will support your learning and development. Your work will make a difference to the success and profitability of the business!

Excited about what you’ve read so far? Apply today – we’d love to hear from you!

Please note: We are not accepting candidates from recruitment agencies for this role.