Tecate Sr Brand Executive

HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate.

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. 

We Go Places! How about you?
Location: Monterrey
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent

Objetivo de la vacante

Desarrollo y liderazgo de proyectos que habiliten la expansión nacional de Tecate Original (MWB 6-9) y relanzamiento de Tecate 0.0 (across MWB)

Responsabilidades del rol:

Nacionalización Tecate Original:

• Liderazgo de plan de visibilidad en canal moderno.
• Seguimiento de negocio y detección de oportunidades
• Liderazgo de proyectos de nuevos empaques (plan integral lanzamiento, incluyendo Comms)
• Responsable de la gestión de presupuesto asociado a estos proyectos

Relanzamiento Tecate 0.0:

• Liderar estrategia y ejecución del relanzamiento (plan 360, incluyendo Comms)

Requisitos:

• Educación: Licenciatura mínimo requerido
• Años de Experiencia 3-5 años
• Experiencia en otras áreas Innovación, Brands, CMI, Trade Mkt

MUST HAVE´S

Soft Skills: Project management - Learning Agility - Curiosity - High Drive to Win - Positive and propositive

Hard Skills:  Advanced English - Experience in Marketing or Trade - SAP & Zycus - Volume, Daily, ROS, Athena MS & Pricing, 

At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.