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Business Build Lead

HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate.

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. 

We Go Places! How about you?
Location: Monterrey
Function: Commerce
Sub Function: Commerce - Sales - Trade Marketing
Type of Contract: Permanent



Actividades Clave

  • Análisis de datos del comportamiento del usuario para identificar áreas de mejora y optimizar tasas de conversión a lo largo del recorrido del usuario. 
  • Armado de modelos para agilizar procesamiento de datos como ingesta para otros procesos o análisis.
  • Diseño, ejecución y seguimiento de experimentos relacionados a CX o Campañas dentro del customer journey en Heishop. 
  • Desarrollo de roadmaps.
  • Liderar el marco de experimentación global (Growth Squad) asegurando configuración estructurada de experimentos alineados a la misión y visión del equipo 
  • Identificar stakeholders dentro del ecosistema Heineken (productos u otras áreas) y colaborar en iniciativas dirigidas hacia los clientes de la base Heishop.
  • Generación de dashboards para dar seguimiento al performance de Heishop.



  • Carrera terminada: Ing. De Datos, Ing. Tecnologías e Innovación, o afín.
  • Experiencia en manejo de datos (deseable en temas digitales).
  • MS Excel Avanzado (Deseable: Phyton, R).
  • Inglés Avanzado.
  • Habilidades analíticas.
  • Habilidades de comunicación.

At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.

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