Marketing Omnicanal Leader

HEINEKEN MÉXICO represents the brewing group with the longest tradition in Mexico since its founding in 1890, with a team in Mexico of more than 18,000 employees. Our company values include bringing fun to the lives of our consumers and collaborators by promoting our products responsibly and fostering an environment where people can fully unlock their full potential and enjoy their work. We have a passion for quality in everything we do, we invest in our people, new technologies and continuous improvement processes in our organization. Furthermore, we respect the individual, society and the environment, committing ourselves to the communities where we operate, respecting the Universal Declaration of Human Rights, and following the laws of the countries in which we are operate.

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer. 

We Go Places! How about you?
Location: Mexico City
Function: Commerce
Sub Function: Commerce - Marketing - Media
Type of Contract: Permanent

Propósito del rol:

Es un coordinador/a de marketing omnicanal que gestiona campañas, presupuestos y relaciones con plataformas digitales (como Amazon, Rappi, Walmart) y canales B2B (como Heishop y SIX), además de dar seguimiento a marcas de ALSEA (como PF Chang’s y Chilli’s). Su trabajo combina planeación estratégica, ejecución táctica y manejo operativo en múltiples canales.

Actividades clave:

• Gestión de proyectos y campañas: Capacidad para coordinar múltiples iniciativas simultáneamente.
• Relación con plataformas digitales: Experiencia trabajando con e-commerce y retail media.
• Planeación estratégica: Visión para construir planes mensuales/anuales y activar campañas.
• Análisis comercial y presupuestal: Dominio de presupuestos, pagos y retorno de inversión.
• Comunicación efectiva: Para liderar juntas semanales con distintos stakeholders.
• Conocimiento de trade marketing y B2B: Ideal si ha trabajado con canales como SIX o Heishop.
• Experiencia con marcas de consumo o retail/restaurantes: Plus si conoce ALSEA o similares.

Requisitos:

• Experiencia de 3 a 4 años en omnicanal: iB2C, B2B.
• Inglés Avanzado
• Herramientas: Excel avanzado, PowerBI, Tableau, Salesforce.
• Manejo de tableros o dashboards de eRetailers (Amazon, Walmart, Mercado Libre, etc.).
• Familiaridad con plataformas de compra de ecommerce (Google Shopping, Meta Ads, Amazon Ads, etc.).
• Habilidad para interpretar datos y tomar decisiones de negocio basadas en insights.
• Enfoque en rentabilidad, eficiencia operativa y crecimiento sostenido.

At HEINEKEN México our commitment is to respect people, society and the environment, we are against any discriminatory practice of religion, sex, political tendency, socioeconomic level or ethnic origin.

All our recruitment and selection processes are free. If you receive an email requesting deposits to cover medical exams, we urge our users to ignore these messages.