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Trade Marketing Specialist

YOUR JOURNEY

You will be responsible for driving the company’s Channel Strategy & picture of success in all channels and ultimately the activation to deliver on KPIs linked to strategy / PICOS

  • Foresight: Informing the “where to play” decision making and strategic “how to win” mid- to long-term choices.
  • Intelligence: Informing the consumer/Shopper facing near-term “how to win” choices of the business entities.
  • Operational Excellence: Ensuring that our outlet execution meets both the customer and organizational objectives.
    You will report to the the Trade Marketing Manager.
    You will have the mandate to:
  • Define specific channel strategy that contributes to the company and channel objectives.
  • Lead the activation planning cycle for specific channels.
  • Define ongoing information needs for the commercial organization for that channel.
     

WHAT WILL BE YOUR RESPONSIBILITIES?

  • Budget Management
    • Set monitor and manage the Trade Marketing Budgets in line with the agreed channel strategies.
       
  • CHannel Landscape and strategy
  • Define channel opportunities through developing insights from the data
    • Identify and evaluate business, brand and packaging and where innovations that meets consumer / customer needs
    • Develop and maintain Sales operation policies for specific channel in trade terms, discount policy, commercial asset management and operation standards.
  • Planning and forecasting
  • Partner in OpCo Portfolio Strategy and Business Planning
    • Annual Planning
    • Channel Strategy
  • Support the Business in High Level Business Forecasting for specific channel.
    • Beer and Key Segments (by format and channel)
  • Partner with sales support team to identify POS opportunities along with coolers and Draft systems in order to build the right plan by channel 
  • Partner with procurement team to identify the right agency to handle launch initiatives and other related visibility materials along with handling POS
     
  • Channel Activation
  • Develop channel activation plans for the defined portfolio that are implementable for all channels.
    • Identify the most appropriate programmes for implementation by channel
    • Make recommendations for future adjustments to the annual TM program.
       
       
  • Sales / Activation Team support
  • Support & provide Sales tools and guidance to Sales team to ensure Portfolio management and execution excellence.
    • Develop clear/simple Sales tools and guidelines for portfolio management and visibility standards
    • Develop clear and simple tools for program sell in.
    • Feedback to marketing and trade marketing from customer perspectives.
       

 

 

 

WHAT QUALIIFCATIONS DO YOU NEED TO HAVE?

  • You hold a Bachelor degree in Business Administration, Marketing or equivalent
  • You have at least 2 to 3 years of relevant experience in Trade Marketing
  • You are fluent in Arabic & English (both spoken and written)

 

 

WHAT COMPETENCIES ARE WE LOOKING FOR?

  • You have good communication skills, you Endorse two way communication while coordinating with all functions to achieve the objectives of the company.
  • You have organizational sensitivity and persuasiveness

WHAT ALMAZA CAN OFFER?

  • Exposure to an international and dynamic working environment
  • Global Heineken learning that we can share and re-apply
  • Dynamic, enthusiastic environment
  • Flexible working hours and Work From Home opportunities
  • Opportunities for development of soft and hard skills
  • Autonomy and plenty of room for decision-making
  • Competitive compensation package

 

WHAT NEXT?

  • Do you recognize yourself in the above?

Don’t wait any longer for a chance to change your future, Apply NOW


Job Segment: Procurement, Sales Support, Operations, Sales

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