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Senior Market Manager

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

What You’ll Get

  • Benefits – Awesome coverage for: Medical, Dental & Vision
  • Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement – up to 5% contribution on 401K plan
  • BEER – and non-alcoholic Lagunitas beverages
  • Schwag – 50% off food and merch
  • Gym Membership - $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance – keep your fur babies covered with pet insurance options
  • Skills to Pay the Bills – professional development, 24/7 operation
  • Opportunities – Expand your horizons in CA, Chicago . . . the world!
  • It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $109,819 - $123,547


The Gist

Drive performance of Lagunitas Brewing Company through the distributor network.  Senior Market Managers will be responsible for markets that:

  • Have 2 or more Field Sales Managers reporting to them
  • Producing 500k case equivalents of volume or:
  • 300k of annual volume and 20 or more distributors


What You’ll Do


  • Drive the annual & monthly business planning process; communicate regularly with key stakeholders within distributor network
  • Lead the Market Premise Strategy, providing direction, coaching and feedback to a team of Field Sales Managers
  • Ensure execution of programming and retail standards through incentive management, KPI tracking and review with network
  • Lead financial management including oversight of pricing, inventory, budget, invoicing, and expenses
  • Manage targeted account / customer management responsibility
  • Drive and coach Lagunitas colleagues, across sales and other functions to ensure alignment / gain support of local efforts
  • Strategic - Setting agenda, strategy, and driving execution to own business results
  • Embed Best of Show Execution within distributor network


What We’re Lookin’ For

  • Bachelor’s Degree
  • People Leadership experience desired
  • Minimum of 5 years of relevant experience
  • Experience managing within retail and/or three-tier distribution environment
  • Financial & Business Acumen in the areas of data analysis, reporting, market knowledge
  • Must have a valid driver’s license
  • Must be able to lift up to 32 lbs
  • Frequent stooping, reaching, bending, twisting required
  • Must be able to walk, stand, sit in vehicle for extended periods


Preferred Qualifications

  • Passion for winning/Drive for Success
  • Strategic Business Planning
  • Sales Excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance Management
  • Effective Sales Meetings
  • Sales Team Leadership (if applicable)

Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.  

Nearest Major Market: San Diego

Job Segment: Market Manager, Field Sales, Manager, Performance Management, Sales, Management, Human Resources