Sales Execution and Capability Director (Hybrid)

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

What You’ll Get

• Benefits – Awesome coverage for: Medical, Dental & Vision
• Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
• Retirement – up to 5% contribution on 401K plan
• BEER – and non-alcoholic Lagunitas beverages
• Schwag – 50% off food and merch
• Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
• Pet Insurance – keep your fur babies covered with pet insurance options
• Wheels - Eligible for Wheels automobile reimbursement program 
• Skills to Pay the Bills – professional development, 24/7 operation
• Opportunities – Expand your horizons in CA, Chicago . . . the world!
• It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $128,538.65 - $144,605.98

Please note - pay band may vary, based on where you reside.  The listed pay band is reflective of the city associated with this opening: Petaluma

The Gist

The Sales Execution and Capability Director has a great opportunity to make a real impact.  They will develop the strategy, ensuring execution of a winning commercial plan at Lagunitas.

The Sales Execution and Capability Director will combine their passion for sales, skills of analysis, planning and strong communication to work across functions - bringing people together while consistently bringing a ‘customer back’ approach.

What You’ll Do

You will be responsible for 1. Developing our Route to Consumer .2 Developing and Executing a plan to develop our Sales Capabilities 3. Leading the Commercial Planning process on behalf of Sales.

1. Route to Consumer
   • Ensure we are impacting our retailers and distributors in the most effective way.
   • Includes: building all elements of the customer contact strategy, utilizing digital tools when appropriate, ensuring sales coverage is optimized behind our commercial priorities along with effective measurement and review.
   • In conjunction with Trade Market and Category Management: design, plan & execute the sales execution strategy for Lagunitas, including Picture of Success implementation through our Field Sales Managers.
2. Sales Capability
   • Working with the people team - responsible for the design and implementation of a plan that will accelerate our commercial capabilities, investing in our people to ensure future success.
3. Commercial Planning
   • Lead the Business Planning process on behalf of sales.
     • Responsibilities will include the external, ‘Annual Business Planning’ process with distributors connecting the ‘Joint Business Planning’ Process with Retailers along with the development of the internal plan.
   • Responsible for the coordinating all elements of commercial measurement and review.

What We’re Lookin’ For

• Bachelor’s degree from accredited college or university desired.
• 5+ years sales experience managing distributors and/or National Accounts.
• Excellent commercial planning and project management skills
• Highly analytical Knowledge and use of IRI/Nielsen syndicated data and VIP sales reporting systems.

Key Relationships

• Reports to head of sales

Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.