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Director, Taproom & Retail Operations

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 


About the Role 

The Director of Retail Operations provides leadership to Lagunitas’s US-based Schwag Store and TapRoom teams as extensions of our brand connection with consumers. We view these experiences as special, unique, and a critical part of how consumers will view the brand. We wish for them to leave with stories of their own to share with others, and that comes from having a beer, participating in a non-profit event, attending an amphitheater concert, or simply celebrating and enjoying our vibe with friends and family.


Responsibilities include overseeing fiscal and organizational processes and owning customer satisfaction and business metrics for Schwag Store and TapRoom operations in Petaluma, Chicago and Seattle. This key executive leads all training, communication and project management for all Schwag Store and TapRoom initiatives. Serves as liaison between the organization’s leadership team and the Store and Taproom functions by initiating and executing strategic direction


What You'll Do

  • Oversees Lagunitas’s Schwag Stores and TapRooms and guest experiences (amphitheater concerts, taproom music, special events, etc) in Petaluma, Chicago and Seattle; efficient operations, customer satisfaction, and operating profits (P&L management).
  • Cultivates employee engagement and retention through frequent communication and feedback with managers.
  • Practices continuous improvement to identify opportunities for increased efficiencies and customer satisfaction while meeting applicable business goals.
  • Works with Operations, Facilities, and contractors to address the operating needs for physical buildings, infrastructure, and marketing image through cross-functional coordination.
  • Provides leadership and direction to corresponding teams to ensure the successful operation of the combined organization.


What We're Lookin' For

  • Familiarity with a diverse variety of the fields’ concepts, practices, and procedures.
  • Strong organization and communication skills to discern and address the needs of customers, employees, stakeholders, and company leadership.
  • A wide degree of creativity and latitude is expected
  • Demonstrated leadership capacity motivating and unifying teams.
  • Ability to manage competing priorities within a dynamic environment.
  • A constant learner, able to flourish in a fast-paced, high-growth, entrepreneurial environment.
  • Passion for Lagunitas and the beer business.
  • Expertise in driving efficiency in business despite practical constraints.
  • Able to work effectively with people at all levels across the organization.
  • Goal-oriented with ability to demonstrate impeccable integrity and honesty.
  • Requires a bachelor’s degree and 15 years of experience in related or translatable fields.
  • Relies on extensive experience and judgment to plan and accomplish goals


Key Relationships

  • Reports to the CMO.


Physical Requirements

  • Ability to use a computer keyboard and calculator.
  • Up to 50% travel 



Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma

Job Segment: Operations Manager, Manager, Project Manager, Operations, Management, Technology

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