Dir. of Retail Operations

 There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 


What You’ll Get

  • Benefits – Awesome coverage for: Medical, Dental & Vision
  • Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement – up to 5% contribution on 401K plan
  • BEER – and non-alcoholic Lagunitas beverages
  • Schwag – 50% off food and merch
  • Gym Membership - $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance – keep your fur babies covered with pet insurance options
  • Skills to Pay the Bills – professional development, 24/7 operation
  • Opportunities – Expand your horizons in CA, Chicago . . . the world!
  • It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $140,608-$158,184


The Gist

The Director of Retail Operations provides leadership to Lagunitas’s US-based Schwag Store and Taproom teams as extensions of our brand connection with consumers. We view these experiences as special, unique, and a critical part of how consumers will view the brand. We wish for guests to leave with stories of their own to share with others; that comes from having a beer, participating in a non-profit event, attending an amphitheater concert, or simply celebrating and enjoying our vibe with friends and family.



What You’ll Do

Guest Experience

  • Oversees Lagunitas’ Schwag Stores, Taprooms and guest experiences (amphitheater concerts, taproom music, special events, etc.) in Petaluma and Chicago.
  • Leads all training, communication and project management for all Schwag Store and Taproom initiatives.
  • Practices continuous improvement to identify opportunities for increased efficiencies and customer satisfaction.
  • Identifies ways to leverage the Innovation Lab in Petaluma, to enhance the direct-to-consumer experience.
  • Leads the experiential tours, including the Dip out of Petaluma and the brewery tours out of Chicago.
  • Drives growth (primarily in Petaluma), with a creative focus on the restaurant, bar, events, catering, and the loft.


Team Leadership

  • Cultivates employee engagement and retention through frequent communication and feedback with managers. 
  • Provides leadership and direction to corresponding teams to ensure the successful operation of the combined organization.  Helps to enforce labor laws and educate team members in all retail spaces.
  • Leads the Schwag store out of Petaluma, including DTC execution on merchandise, non-alc portfolio and testing other Lagunitas innovation products in California.
  • Works with Operations, Facilities, and contractors to address the operating needs for physical buildings, infrastructure, and marketing image through cross-functional coordination.
  • Partners with Marketing, Innovation team, Sales to create a best-in-class Lagunitas experience.

Financial Oversight

  • Manages with a focus on efficient operations, customer satisfaction, and operating profits (P&L management).
  • Oversees fiscal and organizational processes: owns customer satisfaction and business metrics for Schwag Store and Taproom operations in Petaluma and Chicago.
  • Serves as liaison between the organization’s leadership team, the Store and Taproom functions by initiating and executing strategic direction.
  • Meets and exceeds $10 million annual revenue goal, in addition to other business goals.
  • Identifies ways to expand the retail potential in Petaluma, Chicago and beyond.
  • Other duties as assigned.


What We’re Lookin’ For



  • At least 5 years of experience managing restaurants and retail stores.
  • Bachelors degree, or equivalent experience in related or translatable fields.
  • Familiarity with a diverse variety of the fields’ concepts, practices, and procedures.
  • Demonstrated leadership capacity motivating and unifying teams.
  • Expertise in driving efficiency in business despite practical constraints.
  • Extensive experience and judgment to plan and accomplish goals.
  • To be successful, the Director of Retail Operations will focus on: strategy, structure and people.


Work Style

  • Proactive and driven, curious and creative; finds ways to get things accomplished.
  • Strong organization and communication skills to discern and address the needs of customers, employees, stakeholders, and company leadership.
  • A wide degree of creativity and latitude is expected.
  • Ability to manage competing priorities within a dynamic environment.
  • A constant learner, able to flourish in a fast-paced, high-growth, entrepreneurial environment.
  • Able to work effectively with people at all levels across the organization.
  • Goal-oriented with ability to demonstrate impeccable integrity and honesty.
  • Passion for Lagunitas and the beer business.


Key Relationships

  • Reports to the CEO.
  • Partners with Marketing, Innovation and Sales teams.
  • Direct reports include: General Managers, Senior Guest Experience manager, Schwag Store Manager & Event Coordinator.


Physical Stuff

  • Typical schedule: Wednesday-Sunday, on-site in Petaluma
  • Travel to Chicago up to 20% of the time


Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.   

Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma

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