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Demand Planning Manager

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 

The Gist

Coordinate the planning cycles aligning the Commercial (Marketing and Sales) and Financial plans, according to the policies of the Company and the Group, ensuring the interface between the different areas, in order to guarantee improvement in customer service and minimizing costs, as well as contributing to an integrated Supply Chain process


What You’ll Do

  • Contribute to the definition of the 3-year plan for the Demand Plan area
  • Ensure the implementation and continuous improvement of the S&OP process.
  • Ensure communication and clarification of the responsibilities of relevant stakeholders in the S&OP process, ensuring the necessary support.
  • Acts as ambassador for the organization's S&OP process, creating awareness and adherence to it.
  • Ensure that the balance between demand and supply is considered in the decision-making process
  • Ensure the management of planning processes
  • Ensure the implementation of the “Consensus Demand Plan” process (consensus on demand)
  • Analyze, consolidate, and communicate the relevant information regarding KPI’s of forecast accuracy, S&OP effectiveness, and give a platform for Supply Chain metrics and performance to be reviewed
  • Detail the impacts of the various sales and promotional actions proposed, analyzing the different scenarios
  • Coordinate the fulfillment of quality and punctuality requirements in making detailed information available to the Production, Sales, and Customer Service areas
  • Creates statistical forecast including differentiations, causal relationships, baseline/uplift, main drivers and demand patterns, seasonality, and trend changes.
  • Generates and discusses alternative scenarios on the demand plan for the S&OP process, with clearly listed assumptions and risk assessment on volume and costs.
  • Initiates, implements, and embeds improvements to demand planning processes and procedures and supports TPM initiatives.
  • Monitors and analyses the demand planning KPI’s like forecast accuracy and bias. Discusses and supports improvement opportunities with the commercial department.
  • Coordinates and monitors the demand planning processes, considering the interdependencies with supply planning and commercial activities.
  • Provides clear and accurate information on demand planning performance.


What We’re Lookin’ For

  • Bachelor’s degree in applicable field preferred or experience equivalent.
  • 2 - 3 years of relevant experience (Demand Planning, Supply Planning or Production Planning preferred)
  • Experience in sales analysis and consumer market planning.
  • Knowledge of planning tools and information systems (pref. SAP and SAP-APO)
  • Knowledge of TPM or other continuous improvement tools


Key Relationships

  • Reports to Director of Logistics, works closely with Sales Support Manager, VP of Sales, VP of Operations, Materials Purchasing, Supply Planning Manager, Production Schedulers, and VP of Finance

Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.  

Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma

Job Segment: Logistics, Supply Chain Manager, Demand Planner, Supply Chain, Supply Planner, Operations

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