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Customer Marketing Manager - On-Premise

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 


You’ll Get

  • Benefits – Awesome coverage for: Medical, Dental & Vision
  • Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement – up to 5% contribution on 401K plan
  • BEER – and non-alcoholic Lagunitas beverages
  • Schwag – 50% off food and merch
  • Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance – keep your fur babies covered with pet insurance options
  • Skills to Pay the Bills – professional development, 24/7 operation
  • Opportunities – Expand your horizons in CA, Chicago . . . the world!
  • It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $98,771.06-$111,117.45 



The Gist

The Customer Marketing Manager: On Premise serves as the brand and category evangelist for the on-premise business as well as emerging categories for Lagunitas. Reporting to the Director of Omni Channel Marketing, they strategically plan and execute key initiatives across all on-premise segments, demonstrating adept strategic planning and thinking skills.


What You’ll Do

  • In service of internal client, Head of On-Premise National Accounts, build and execute annual customer marketing plans for our top national accounts. 
  • Own the development and execution of national and UPDS on-premise initiatives that align with the annual customer marketing calendar.
  • Develop strategies to leverage mason jar products for promotional activities aimed at driving incremental sales and enhancing brand visibility.
  • Develop strategies to leverage mason jar products for promotional activities aimed at driving incremental sales and enhancing brand visibility.
  • Deliver RFP and programming for Key Account and approved sponsorship activations.
  • Build e-commerce programming to drive sales with B2B and B2C platforms. (i.e. Provi, Beerline and Union)
  • Deliver marketing programs for emerging brands and channels new to Lagunitas.
  • Work with Sales, Creative and IT departments to ensure selling tool content for draft only beers is posted on DAM and CRM tool on-time. 
  • Oversee beer and brand content on BeerBoard.
  • Ensure program timelines and projects with creative department on delivered on-time and in full.
  • Manage a monthly budget, place PO and track accurately against plan.
  • Foster positive and collaborative relationships between creative department, marketing and sales teams.


What We’re Lookin’ For

  • Bachelor’s degree required.
  • Ideal candidate has at least 3 - 5 year’s work experience in the following: administrative, marketing, promotions, sales or creative agency. 
  • Ability to multi-task, demonstrate a sense of urgency and drive timelines in a fast-paced environment.
  • Results-driven focus and tenacious work ethic, with the drive, resolve, and urgency to do “whatever it takes” to accomplish specific goals.
  • Strong oral and written communication skills.
  • Excel in telling brand and programing stories in PowerPoint.
  • Ideally craft beer and/or counter-culture lifestyle brand experience, as well as CPG
  • Proven ability to think strategically, creatively, and executionally in developing marketing strategies, tactics and initiatives
  • Demonstrated capacity to cultivate strong relationships within and outside the organization
  • Love of dogs is optional, but tolerance of dogs is mandatory


Preferred Qualifications

  • Reports to  Director, Omni Channel Marketing
  • Collaborates with cross functional marketing and sales partners to ensure consistent execution across every platform


Physical Stuff

  • Typical office environment (by Lagunitas standards)
  • Hybrid work policy: Required to be in the Petaluma office at least 3x per week in order to foster collaboration and serve as a culture carrier for the organization (Tuesday & Thursday mandatory)
  • Occasionally lift and/or move up to 25 pounds
  • Travel approximately 20% per year.


Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.  

Nearest Major Market: Santa Rosa
Nearest Secondary Market: Petaluma

Job Segment: Outside Sales, Pre-Sales, RFP, CRM, Manager, Sales, Technology, Management

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