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Social Media & Events Coordinator (Full Time)- Cerveceria La Tropical Miami, FL

POSITION SUMMARY

Our Social Media and Events Coordinator assists in the planning and supervision of all marketing projects, creatively and logistically with a strong emphasis on design, photography, content creation, social media, and event coordination.

 

CREATIVE

  • Ability to design and execute engaging on-brand graphics for a variety of channels in print and digital using Adobe Suite programs (POS materials, website, social media, email marketing, and signage).
  • Photography: Capture original photo and video content at events and accounts that carry La Tropical products for social media and/or other marketing platforms. A combination of a cell phone and a DSLR camera use.
  • Assist in managing social media channels. This includes community management, copywriting, proofreading, and content creation.
  • Support marketing initiatives in planning, executing, and tracking marketing programs such as events, social media, email, and POS.
  • Ability to edit video content (compile segments, add music and text).
  • Assist in maintaining and updating company website (WordPress). Work with agency for more complex website needs.
  • Assist in email marketing campaigns and data analysis.
  • Collect, consolidate and systemically store resources such as photos and videos to be used in marketing efforts.
  • Create company presentations in PowerPoint and InDesign (as needed).
  • Maintain company presence on various channels (Untappd, Beer Advocate, Trip Advisor, Yelp, YouTube, etc.).
  • Managing relationships with external vendors to ensure high-quality and timely execution of marketing programs.

 

OTHER

  • Compose and post content to the company website and other digital channels (social media, google, Untappd, etc.).
  • Coordinate events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral.
  • Thorough technical knowledge of all social media platforms (Facebook, Instagram, Twitter, and LinkedIn).
  • Undertake and support daily administrative tasks to ensure the functionality and coordination of marketing initiatives.
  • Assist in organizing and managing promotional events on and off-site.
  • Attend on and off-site events and samplings to ensure their success (includes evenings and weekends).
  • Familiarity with Sprout Social a plus
  • Gather data on competitors and report findings and trends.
  • Lead inventory management for merchandise and assist in merchandising on-site and online.
  • Inventory tracking. Update spreadsheets and databases with statistical, financial, and non-financial information.
  • Participate in ride-a-longs with distributor sales reps.
  • Conduct pre-press on digital files before print.
  • Assist in operations related to marketing (vendor sourcing, order correspondence, inventory tracking, etc.).
  • Willingness to learn about beer, the brewing process, and be able to assist in educating taproom staff and other visitors on La Tropical beers.
  • Be flexible to attend off-site samplings and events including evenings and weekends (retail locations, festivals, etc.).
  • Develop relationships with beer writing communities (beer influencers, bloggers, etc.).

 

DESIRED SKILLS & QUALIFICATIONS:

  • BA Degree in Design or a marketing-related field OR a portfolio link with proof of creative executions that fit the role described.
  • Proficient in CC Suite (Illustrator, InDesign, Photoshop, Premiere, -- After Effects a bonus!)
  • Must be at least 21 years of age.
  • 1-3 years of experience in marketing or a related field.
  • Must be highly creative and a strategic thinker.
  • Understanding of WordPress, ability to make basic changes.
  • Basic to intermediate understanding of Premier Pro.
  • Microsoft Office (Word, PowerPoint, Excel).
  • Excellent grammar. Great verbal and written communication.
  • Basic understanding of using a DSLR camera (auto mode is acceptable so long as photos look great).
  • Must be a self-starter and able to independently move projects forward, prioritize tasks and meet deadlines without compromising end result.
  • Occasional local travel may be required.

 

PHYSICAL REQUIREMENTS

Requires moderate physical efforts. Standing, carrying, bending, stretching, stooping, pulling, and pushing, lifting weight up to 30 pounds.

 

SCHEDULE REQUIREMENTS

  • May be required to attend on-site and/or off-site company-sponsored events after business hours and on weekends.
  • Must be willing to work evenings, weekends, and holidays.

 

AT LA TROPICAL, WE OFFER

  • A work environment where inclusiveness rules and you can come as you are 
  • A competitive total compensation package including strong benefits 
  • Great development and Career opportunities 

 

OUR COMMITMENT TO SAFETY

As part of our commitment to the health and safety of our staff, customers, and community, Cerveceria La Tropical requires all current employees and new hires to be fully vaccinated for COVID-19 or to have secured an approved accommodation for a medical or religious reason (if available) from our Human Resources Department as a condition of employment.

 

OUR COMMITMENT TO DIVERSITY IN THE WORKPLACE

Cerveceria La Tropical is an Equal Employment Opportunity employer. We welcome all applicants without regard to race, color, religion, gender, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, genetic information, or any other basis protected by applicable law.

Regardless of your race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, you are welcome in our Familia!


Nearest Major Market: Miami

Job Segment: Copy Editor, Photography, Proofreading, Writing, Graphic Design, Creative

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