7-Eleven Retail Execution Manager - Anaheim

There’s Always a Seat at Our Bar 

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble. 


You’ll Get

  • Benefits – Awesome coverage for: Medical, Dental & Vision
  • Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement – up to 5% contribution on 401K plan
  • BEER – and non-alcoholic Lagunitas beverages
  • Schwag – 50% off food and merch
  • Gym Membership – $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance – keep your fur babies covered with pet insurance options
  • Wheels - Eligible for Wheels automobile reimbursement program 
  • Skills to Pay the Bills – professional development, 24/7 operation
  • Opportunities – Expand your horizons in CA, Chicago . . . the world!
  • It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $66,560-$68,517.16


Please note - pay band may vary, based on where you reside.  The listed pay band is reflective of the city associated with this opening: Anaheim


The Gist 

To support local markets by engaging in sales and relationship building with existing and potential accounts. The Retail Execution Manager focuses on growing our volume and distribution to meet sales goals while portraying the Lagunitas brand and culture.


What You’ll Do

• Determine weekly sales route utilizing Company’s CRM tool/ Power BI tool visiting an average of 55-65 retail stops per week.

• Study the Lagunitas (8) Step Sales Call guidelines and actuate on every retail sales call.

• Responsible for introducing accounts to our existing and new Lagunitas brands and packages

• Deliver the target volumes and distribution goals as stated in the specific national accounts plan and documented through our CRM applications.

• Develop relationships with key franchise owner associations and market level 7-Eleven personnel

• Build and sustain quality relationships with the key distributor personnel and decision makers in the retail accounts, to enhance our sales capabilities and drivers.

• Responsible for execution of all marketing programs within retail accounts.

• Place POS (Point of Sale) items in retail accounts as directed by PICO’s

• Work closely with Lagunitas field sales teams and act as a subject matter expert and coach when needed

• Work with 7-Eleven Key Account Manager to develop the Annual Business Plan

• Audit accounts for pricing surveys using Company software to document price points on the shelf for portfolio.

• Responsible for adhering to set dollar budgets and all company policies as set by management and the company.

• Communicate daily with management team to ensure issues are resolved in a timely basis.

• Continuance of education, building own sales capabilities and skillsets.

• Responsible for improving the Sales Matrix Scorecards on an annual basis.

• Other duties as assigned.


What We’re Lookin’ For

• Bachelor’s degree from accredited college or university desired.

• Minimum of 3 years’ experience in a sales environment; Minimum of 2 years’ experience working in beer sales or beer distribution desired.

• Thrives in a fast paced environment; willing to work flexible schedule, including weekends/evenings/holidays/overtime.

• Passion for Lagunitas and the beer business.

• Strong level of knowledge of beer and the brewing process.

• Outgoing/High energy; enjoys public interaction.

• Excellent communication skills, both verbal and written.

• Ability to work independently and stay organized, motivated, focused and efficient.

• Ability to work effectively with people at different levels across the organization and externally.

* Goal oriented with ability to demonstrate impeccable integrity and honesty.

• Proficient in MS Office (Word, Excel, Outlook, PowerPoint).

• Must be at least 21 years of age.


Key Relationships

• Reports directly to the Key Account Manager 7-Eleven

• Will have frequent contact with field and chain sales teams.


Physical Stuff

• Unusual / extensive hours: May be required to work long or unpredictable hours. Work revolves around objectives, projects and priorities, not hours. Must be available nights and weekends.

• Physical: Required to lift 35 lb. Cases, and 165 lb. kegs and various point-of-sales boxes on a periodic basis.

• Required to have a valid driver’s license with acceptable driving history.

• Frequent travel required.

• Ability to use a computer keyboard and calculator.


Come as You Are 

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.  

Nearest Major Market: Orange County
Nearest Secondary Market: Anaheim

Job Segment: CRM, Field Sales, Manager, Technology, Sales, Management