Title:  Brand Executive

We Go Places! How about you?

Location: Kiambu
Function: Commerce
Sub Function: Commerce - Marketing - Other Support
Type of Contract: Fixed Term
Closing Date: 20-02-2025

Job Purpose

This position is responsible for supporting the development and execution of brand strategies for KWAL's spirits. This role involves working closely with cross-functional teams to ensure the effective implementation of marketing plans that drive brand growth and achieve business objectives.

Main Responsibilities

Support in Formulation and Execution of Brand Strategies 

●    Conduct market research to understand the market landscape, including consumer trends, competitive analysis, and emerging opportunities.
●    Support the development of clear and differentiated brand positioning strategies that resonate with target consumers and align with KWAL's overall portfolio vision.
●    Help segment the market to identify target consumer groups and tailor marketing strategies accordingly.
 

Market Analysis and Consumer Insights

●    Analyse market trends to identify patterns, opportunities, and threats within the alcohol market.
●    Study consumer behaviour and preferences to understand the factors influencing purchase decisions.
●    Assist in designing and conducting consumer research studies to gather data on preferences, attitudes, and behaviours related to alcoholic drinks consumption.
●    Analyse consumer data to generate insights that support brand strategy and product development.
●    Help identify distinct consumer segments and develop detailed profiles to understand their specific needs and preferences.
●    Monitor industry trends and consumer behaviour shifts to anticipate changes in the market.
 

Brand performance tracking and improvement

●    Track brand performance across different KPIs (numeric distribution, ROS, market share) and consumer drivers
●    Translate brand performance insights into actionable activities, provide recommendations to the different business stakeholders and identify areas of improvement
●    Present brand performance metrics and insights at different business levels
 

Minimum Qualifications

Academic Qualifications

• Bachelor degree in Marketing or a business-related field.

Professional Qualifications

• Membership to a relevant professional body will be an added advantage.

Experience 

• At least 3 years’ experience in FMCG 
• Experience in Project management
   

Kenya Wine Agencies Limited (KWAL) was incorporated in 1969 and over the years KWAL has become a leading East African beverage champion in the manufacturing, exporting and importation of a wide range of alcoholic and non-alcoholic beverages. KWAL is a HEINEKEN OpCo.