Senior Brand Manager - Mainstream Brands

We Go Places!!!! Qui sommes-nous?
Localisation: Anyama PK24
Fonction: Commerce
Sous-Fonction: Commerce - Marketing - Brand Management
Type de contrat: Permanent

Are you passionate about building iconic brands and driving business growth? Join our dynamic Marketing team as Senior Brand Manager for Mainstream Brands and play a pivotal role in shaping the future of our portfolio!

What do We Expect from You ?

Brand Building & Strategy

• Contribute to the development of brand strategies, leveraging the Brand Stage Model under the supervision of the Commercial Director.
• Set annual objectives for assigned brands and translate them into actionable portfolio plans.
• Analyze brand tracking studies and translate insights into concrete action plans.
• Conduct quarterly reviews of brand activities and recommend adjustments as needed.
• Monitor and evaluate portfolio activities to ensure alignment with business goals.
• Develop and update the Brand Identity and Architecture (BIAB), including vision, positioning, and differentiators.
• Participate in consumer research and immersions to generate relevant brand-building ideas.
• Initiate and participate in specific studies to strengthen brand performance.
• Serve as the key contact for international brand updates, maintaining regular communication with global teams.

Advertising & Communication

• Develop and execute communication strategies for brands in line with regional and international guidelines.
• Lead the advertising development process (briefing, creative production) under the supervision of the Marketing Director.
• Define media investments and plans for each brand.
• Manage relationships with creative and digital agencies for campaign development and execution.

Sponsorship

• Develop and execute sponsorship strategies to enhance brand visibility and engagement.
• Coordinate sponsorship investments and activities with internal and external stakeholders.
• Identify new sponsorship opportunities to create memorable brand experiences.

Promotions

• Propose promotional strategies and objectives to the Trade Marketing Department, ensuring effective brand positioning across channels.
• Evaluate the implementation of promotional activities in collaboration with the commercial team.
• Identify new promotional opportunities to enhance portfolio experience.

Profitability & Budget Management

• Continuously assess brand costs and profitability, seeking ways to maximize returns.
• Develop business cases for new product launches in collaboration with Finance.
• Contribute to annual budget definition and ensure optimization with Supply Chain, Finance, and Commercial teams.
• Monitor budget usage and provide early alerts and corrective actions as needed.

Team Development

• Mentor and develop team members, fostering professionalism and growth.
• Identify individual development needs and translate them into actionable plans.
• Detect new talent and ensure effective succession planning within the department.

Who are We Looking For?

Diplomas and Experience :

• Bachelors Degree or Masters in Marketing or Commercial disciplines.
• At least 8 years of proven experience in Marketing, ideally in brand management within FMCG or beverage sectors.
• Fluent in French and English (spoken and written)
• Demonstrated success in developing and executing brand strategies, leading cross-functional teams, and managing complex projects.
  
  

Competencies

• Good organizational and communication skills.
• Proficiency in MS Office (Word, Excel, PowerPoint).You are rigorous, organised and have integrity.
• Strong strategic thinking and analytical skills.
• Excellent leadership, communication, and stakeholder management abilities.
• Ability to drive innovation, manage multiple priorities, and deliver results in a fast-paced environment.
• Talent for mentoring and developing team members.
• High level of autonomy, initiative, and adaptability.

Why Join Brassivoire ?

At Brassivoire, we are committed to the growth and development of our employees. You will have access to development opportunities, including leadership development programs. You'll also have the opportunity to join our global network of colleagues and learn from your peers in different countries.

In addition to a competitive salary and a range of benefits designed to support your financial well-being, you'll also enjoy social and cultural activities. These include events organized by our local brands and our weekly Friday Drinks, where you can try different international and local brands such as Heineken, Desperados, Ivoire, Kunja and many more!

Brassivoire est une société anonyme née de la joint-venture entre deux grands groupes notamment HEINEKENet CFAO.
Elle est spécialisée dans la production et la commercialisation de boissons non alcoolisées et de bières. Installée depuis 2015 en Côte d’ivoire par la pose de la première pierre de son usine, le 25 septembre 2015 au PK 24, nouvelle zone industrielle au nord d’Abidjan, Brassivoire a lancé sa première bière brassée en Côte d’Ivoire appelée « Ivoire», le 14 novembre 2016. www.brassivoire.ci