Channel Development Manager - ON Trade

About the Job 

Multi Bintang Indonesia is hiring a Channel Development Manager – On Trade, a strategic commercial role based in Jakarta. You’ll lead the development and execution of channel strategies to strengthen our presence in the On Trade space, working closely with Sales, Brand, and other teams. This is a permanent role reporting to the Head of Trade Marketing. Perfect for someone who thrives at the intersection of strategy and execution.

About Multi Bintang Indonesia

You might think that we’re just one iconic brand, but we’re actually so much more.  
As the pioneer of the beer industry in Indonesia with a proud history of over than 90 years in the country, Multi Bintang Indonesia is synonymous with BINTANG, Indonesia’s favorite and most iconic beer brand. As part of the HEINEKEN Company, Multi Bintang Indonesia also produces and markets the world’s most valuable international premium beer brand, Heineken®, as well as a portfolio of other beer brands, such as including Tiger Soju Flavoured Lager, BINTANG Pilsner, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.  
We believe in making a positive impact and creating a real change in the world. Join us and let’s do something that matters!  
At Multi Bintang Indonesia, we offer a world of opportunities for your career development. Be part of something bigger than yourself, create real change in the world, and make positive impact through your careers!  

Job Purpose

As a Channel Development Manager – On Trade, you’ll lead the development of channel strategies that turn brand ambition into impactful market execution. You’ll work closely with Sales, Marketing, and other commercial functions to translate insights into effective outlet plans, unlock new channel opportunities, and ensure strong visibility and performance across modern and traditional On Trade. You’ll also play a key role in leading a team, managing budgets, and driving execution excellence in a complex, fast-paced market. #DoSomethingThatMatters

Main Responsibilities

• Build the On Trade strategy for Modern and Traditional channels, based on shopper insights and brand priorities.
• Define and implement outlet standards (PICOS) to ensure strong brand visibility and execution.
• Identify and lead new channel opportunities to grow our presence and performance.
• Plan and review promotions and activities, ensuring they deliver strong results and align with business goals.
• Manage the On Trade budget effectively to maximize impact and return on investment.
• Lead and develop a team, supporting their growth and performance.
• Work closely with cross-functional teams (Sales, Brand, Revenue Management, etc.) to ensure seamless execution.

 
Candidate Criteria  

• Education: Bachelor’s Degree or higher in a related field.

• Experience:

  6+ years of commercial experience, including 4+ years in Trade Marketing and 2+ years in people management.
  Proven track record in navigating complex and fragmented markets.

   

• Skills & Competencies:

  Strong analytical thinking, planning, and communication skills.
  Comfortable operating in a “dark market” with high creativity and agility. 
  Fluent in English (spoken & written); other local languages are a plus.
  Proficiency in PowerPoint, Excel, and presenting to senior stakeholders. 

   

Tools Provided: Laptop 

Contract: Full-time 

Why Join Us?

This is a unique opportunity to lead the channel strategy for one of Indonesia’s most iconic beverage portfolios, work alongside passionate teams, and shape how our brands connect with consumers in the On Trade space. Join us and make a real impact on the business, on your team, and on your career.
Let’s #DoSomethingThatMatters!

Note:  

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at career.mbi@heineken.com.

Disclaimer:

• Protect yourself from scams on behalf of Multi Bintang Indonesia. We will NEVER ask for payment to process documents or anything during your job application process. If you need to verify directly with us to ensure your job application process remains secure, please feel free to get in touch with us at career.mbi@heineken.com (our official email only with the domain @heineken.com). 
• By submitting your job application, you acknowledge that Multi Bintang Indonesia may share your data with third-party entities appointed by MBI for recruitment purposes. Your information will be treated with confidentiality and in compliance with data protection laws. If you have concerns or wish to withdraw consent, contact us at career.mbi@heineken.com.
  
  
  
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