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Channel Development Manager - Modern On

Multi Bintang Indonesia (part of the HEINEKEN Company) is seeking a dynamic Channel Development Manager for the Modern On-trade channel to drive our brand's presence and growth. If you are eager to shape the future of our iconic brands, leverage your expertise in market dynamics, and collaborate with a dedicated team to achieve nationwide success, we want to hear from you. Join us in our mission to excel and innovate in the beverage industry!


Key Accountabilities

  • Develop and implement strategies for excellence in Customer Marketing and Category Management.
  • Create category-selling stories for specific customers using insights.
  • Support the development of growth plans, identifying growth sources, and recommending opportunities aligned with the company's strategic priorities.
  • Lead and monitor the end-to-end innovation process related to sales.
  • Collaborate with cross-functional teams to drive category vision and translate it into customer strategies.
  • Lead strategy and contract guidelines for Modern On Trade outlets.



  • Willing to be placed in Jakarta with the flexibility to relocate across Indonesia.
  • Minimum bachelor's degree in any discipline, preferably in Marketing, Management, Economy, or Industrial Engineering.
  • Over 5 years of strategic experience in a well-known FMCG company.
  • Strong understanding of market dynamics, promotions, and activations within the Modern On Trade Channel.
  • Proven ability to manage marketing and sales stakeholders effectively.
  • Fluent in English, both verbal and written.



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