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Brand Manager

We are brand-builders who truly understand the needs & desires of our consumers. We brew the highest quality beers and beverages to best serve our customers to win together.

We set bold ambitions & challenge the status quo with imagination, creativity and pragmatism to deliver the goods & grow sustainability.

People are at the heart of our company. Green blood pumps through our green hearts. We can only thrive if all our people, communities and planet thrive.

We believe that joyful moments shared together are what truly matter. Nothing beats the simple pleasure of a beer, a chat and laughter with friends.

 

We are looking for passionate marketer who wants to champion consumers need, unleash creativity into exciting brand milestones, and grow as leader. Look forward to brew the joy of true togetherness to inspired a better world. One day, one beer, one cheers at a time!

Key Accountabilities

  • Champion consumer centricity, consistently drive competitive advantage by being close to & inspired by consumers, turn insights into action for the brand to win with consumers.
  • Collaborate together with Marketing Manager & marketing team to create & embed clear consumer-inspired brand strategy for sustainable & profitable growth of the brand, driving penetration & providing clear, consistent & effective direction to integrated commercial / brand plans.
  • Drive breakthrough communication by delivering reach through effectiveness, first touchpoint planning, and resonance through meaningful, ‘fit for platform’ brand content through-the-line.
  • Optimize portfolio and brand profitability in a sustainable way, acting across the value chain, maximizing activity ROIs and optimizing Commercial Spend Productivity.
  • Identify relevant growth opportunities & harness consumer, shopper, category & customer insights; effectively launch value creating brand, product, packaging & systems innovations.
  • Collaborate with Sales & Trade Marketing, to ensure world-class execution of all brand activities across the path to purchase (on time, on budget, on strategy & on target).
  • Understand the company’s channel & customer strategies, and their implications in order to integrate them into brand & portfolio strategies & plans.
  • Deliver through own brand teams, collaborate & develop agencies & stakeholders, collaborate with HEINEKEN global &/ regional team.

 

Requirements

  • Level of Education: Bachelor Degree, preferably Master Degree
  • Field of Education: Any discipline, preferably Marketing
  • Minimum 6 years of brand marketing experience, 3 years managerial experience in FMCG
  • Fluent in English in oral and written, full professional proficiency in communicating & presenting
  • Have a deep curiosity, agile & drive to go to extra mile, willing to get hands on the field & roll up his/her sleeve, challenge status quo & lead with empath


Job Segment: Manager, Management

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