Activation Manager E-Retail

About the Job  

Multi Bintang Indonesia is currently hiring for for Activation Manager - E-Retail, based in South Jakarta, Talavera Office Park.

About Multi Bintang Indonesia 
You might think that we’re just one iconic brand, but we’re actually so much more.  
As the pioneer of the beer industry in Indonesia with a proud history of over than 90 years in the country, Multi Bintang Indonesia is synonymous with BINTANG, Indonesia’s favorite and most iconic beer brand. As part of the HEINEKEN Company, Multi Bintang Indonesia also produces and markets the world’s most valuable international premium beer brand, Heineken®, as well as a portfolio of other beer brands, such as including Tiger Soju Flavoured Lager, BINTANG Pilsner, BINTANG Crystal, BINTANG Anggur Merah, and BINTANG 0.0.  
We believe in making a positive impact and creating a real change in the world. Join us and let’s do something that matters!  
At Multi Bintang Indonesia, we offer a world of opportunities for your career development. Be part of something bigger than yourself, create real change in the world, and make positive impact through your careers!  

Job Purpose
At Multi Bintang Indonesia, you’ll have the opportunity to make a meaningful impact, supporting people, the planet, and fostering togetherness.
As an Activation Manager - E-Retail, you will be responsible for driving online brand visibility, executing digital activation campaigns, and ensuring strong commercial results across e-commerce platforms. You will play a key role in planning and implementing effective e-commerce promotions, partnerships, and marketing initiatives to maximize sales performance and brand engagement. #DoSomethingThatMatters

Main Responsibilities

• Develop and execute strategic Above-The-Line (ATL) and Below-The-Line (BTL) marketing activations tailored for e-retail platforms.
• Manage and optimize online brand presence across key e-commerce platforms (Shopee, Tokopedia, Lazada, etc.).

• Plan, budget, and execute promotional campaigns, ensuring high ROI and effective budget utilization.

• Collaborate with digital marketing, sales, and brand teams to align e-retail strategies with overall business goals.

• Build strong relationships with e-commerce partners, negotiating visibility, exclusive activations, and promotional placements.

• Track, analyze, and report campaign performance, providing insights for continuous improvement.

• Lead cross-functional coordination for new product launches and special activations in the digital space.

• Stay updated on e-commerce trends, competitor activities, and consumer behaviors to drive innovative online activations.

 
Candidate Criteria  

• Education: Bachelor’s Degree in Marketing, Business, Digital Commerce, or a related field.

• Experience:

  Minimum 5-7 years of experience in marketing, preferably in FMCG, retail, or e-commerce industries.

  Strong background in ATL & BTL marketing strategies, particularly in digital retail.

  Experience working with e-commerce platforms, including campaign planning and execution.

  Proven track record in budget management and performance-driven marketing.

• Skills & Competencies:

  Strong analytical skills with a results-driven mindset.

  Excellent communication, negotiation, and stakeholder management skills.

  Ability to work in a fast-paced, dynamic environment with agility and strategic thinking.

  Proficiency in digital marketing tools, e-commerce analytics, and campaign optimization.

  Proficient in English (written and spoken).

Tools Provided: Laptop 

Contract: Full-time 

Why Join Us? 
This is an excellent opportunity to showcase your technical and leadership skills while working with a leading company in the beverage industry. Be a key player in maintaining the quality and satisfaction our customers expect! 

Note:  
Multi Bintang Indonesia embraces diversity and encourages applications from all walks of life! We are committed to creating a positive and inclusive recruitment process. If you require any assistance to complete your application or any subsequent stage, please let us know how we can support you.  

Disclaimer: 

• Protect yourself from scams on behalf of Multi Bintang Indonesia. We will NEVER ask for payment to process documents or anything during your job application process. If you need to verify directly with us to ensure your job application process remains secure, please feel free to get in touch with us at career.mbi@heineken.com (our official email only with the domain @heineken.com). 
• By submitting your job application, you acknowledge that Multi Bintang Indonesia may share your data with third-party entities appointed by MBI for recruitment purposes. Your information will be treated with confidentiality and in compliance with data protection laws. If you have concerns or wish to withdraw consent, contact us at career.mbi@heineken.com.