Area Business Manager - Balikpapan

Location: Balikpapan
Function/Department: Sales/Sales Balikpapan
Job Level: Manager 
Tools Provided: Laptop, Car Operational, Driver
Contract: Full-time

ABOUT MULTI BINTANG INDONESIA

We are the pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, we brew and market iconic brands including BINTANG, Indonesia’s most loved beer, Heineken®, the world’s leading international premium beer brand, as well as BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.
Guided by our purpose “Brewing the Joy of True Togetherness to Inspire a Better World”, we combine strong brands, innovation, and passion for consumers to create meaningful experiences across Indonesia.
Join us and grow your career in a dynamic environment where your ideas can help shape the future of our business. 

ABOUT THE JOB

As the Area Business Manager (ABM) for Balikpapan, you will play a pivotal role in driving MBI’s commercial performance in East Kalimantan. You will lead the execution of our sales strategy in the field, manage the distributor, and coach the sales team to deliver strong results across all channels. This role requires strong leadership, structured execution, and solid understanding of FMCG distribution dynamics.

JOB PURPOSE AND IMPACT

The ABM role is designed to ensure our commercial strategy is executed effectively at the area level. You will be responsible for turning plans into real impact in the market, improving availability, visibility, distribution quality, and customer relationships.
Your success directly influences the area’s business growth, distributor performance, and the overall contribution of Balikpapan to national targets. This role carries high ownership and requires a proactive, hands-on approach to solve challenges in the field. #DoSomethingThatMatters

MAIN RESPONSIBILITIES

• Drive area sales performance to achieve volume, revenue, and distribution targets.
• Ensure strong distributor performance through daily coordination and KPI monitoring.
• Execute sales fundamentals and trade programs consistently across all channels.
• Conduct regular market visits to ensure availability, visibility, and price compliance.
• Lead and coach the sales team to improve productivity and capability.
• Identify market opportunities, competitive threats, and propose actionable solutions.
• Ensure accurate reporting, forecasting, and data-driven decision-making.
• Strengthen customer relationships and expand outlet penetration in General Trade, Modern Trade, and On-Trade.
• Ensure compliance with company policies, processes, and commercial guidelines.
• Drive a high-integrity, performance-focused, and accountable team culture.

CANDIDATE CRITERIA

• Bachelor’s degree in relevant major.
• 4–6 years of experience in FMCG sales, trade marketing, or distributor management.
• Strong understanding of FMCG distribution, sales execution, and trade fundamentals.
• Proven experience in performance management and distributor management.
• Strong leadership, communication, and negotiation skills.
• High integrity, hardworking, proactive, and able to work independently.
• Demonstrates high ownership and willingness to solve problems on the ground.
• Comfortable working in a fast-paced field environment.
• Willing to be based in Balikpapan and travel within the area.

Note:  

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at career.mbi@heineken.com.

Disclaimer:

• At Multi Bintang Indonesia, your safety and trust are our top priorities. Please be aware of potential recruitment scams. We will never request any form of payment, whether for processing documents, travel arrangements, or any other part of the hiring process. If you ever feel unsure or want to verify the legitimacy of any communication, please reach out to us directly at career.mbi@heineken.com. This is our official email, and we only use addresses ending in @heineken.com.
• We carefully review all applications and will contact candidates whose profiles best match the role. If this opportunity excites you, we encourage you to apply, even if you don’t meet every single requirement. Your application will still be thoughtfully considered.
• By submitting your application, you acknowledge that Multi Bintang Indonesia may share your data with trusted third-party partners appointed for recruitment purposes. Your information will be handled with strict confidentiality and in accordance with applicable data protection laws. If you have any concerns or wish to withdraw your consent, please contact us at career.mbi@heineken.com.

#LI-TL1