State Draught Champion

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Date: 2 Nov 2023

Location: Bangalore, IN


Title:State Draught Champion

Job Grade: 9

Function: Sales

Location: Bangalore

Qualification: MBA

Expereince: 3+ Years of experience in handling Draught beer operations


Key Accountabilities

Below the Bar Counter

  • Managing UBL Draught Beer Equipment (DBE) & Assets in outlets.
  • Planning & coordinating Deployment of Draught Assets in outlets along with sales teams basis agreed criteria, and overall Draught ambition.
  • Monitoring Asset Utilization basis sales throughput and planning re-deployments where required.
  • Coordination & managing third party vendor(s) responsible for DBE servicing to ensure servicing and complaint resolution as per SLAs.
  • Leverage technology to digitize all processes and asset monitoring for effective and efficient utilization.
  • This requires a good understanding of the working of DBE system, which will be gained through OTJ training.


Behind the Bar Counter

  • Conduct periodical trainings with Bar staff to ensure DBE is handled well and draught beer service is as per standards set by UBL.
  • This requires regular visits to outlets on a pre-agreed frequency to interact with bartenders and bar staff.
  • Coordinate with Store management to resolve and issues with regard to DBE and also Sales matters in conjunction with Sales Team.


Front of Bar Counter

  • Ensure all consumer facing Draught assets are of top quality and well maintained – Towers, medallions, Signages, tent cards, etc.
  • Manage execution of Sales & Marketing programs related to Draught Beer within agreed plans and budgets.
  • Closely coordinate with Sales Teams and jointly work towards Sales Targets achievement.


Stakeholder Management

  • Coordinate closely with Sales Teams to effectively plan, deploy, monitor and get the best returns from our Sales assets towards achievement of Sales targets.
  • Manage Relationship with DBE Service Provider.
  • Coordinate with Regional Marketing Team for support on consumer facing Assets & materials.

Job Segment: MBA, Management

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