State Draught Champion

Title:State Draught Champion

Job Grade: 9

Function: Sales

Location: Bangalore

Qualification: MBA

Expereince: 3+ Years of experience in handling Draught beer operations

Key Accountabilities

Below the Bar Counter

• Managing UBL Draught Beer Equipment (DBE) & Assets in outlets.
• Planning & coordinating Deployment of Draught Assets in outlets along with sales teams basis agreed criteria, and overall Draught ambition.
• Monitoring Asset Utilization basis sales throughput and planning re-deployments where required.
• Coordination & managing third party vendor(s) responsible for DBE servicing to ensure servicing and complaint resolution as per SLAs.
• Leverage technology to digitize all processes and asset monitoring for effective and efficient utilization.
• This requires a good understanding of the working of DBE system, which will be gained through OTJ training.

Behind the Bar Counter

• Conduct periodical trainings with Bar staff to ensure DBE is handled well and draught beer service is as per standards set by UBL.
• This requires regular visits to outlets on a pre-agreed frequency to interact with bartenders and bar staff.
• Coordinate with Store management to resolve and issues with regard to DBE and also Sales matters in conjunction with Sales Team.

Front of Bar Counter

• Ensure all consumer facing Draught assets are of top quality and well maintained – Towers, medallions, Signages, tent cards, etc.
• Manage execution of Sales & Marketing programs related to Draught Beer within agreed plans and budgets.
• Closely coordinate with Sales Teams and jointly work towards Sales Targets achievement.

Stakeholder Management

• Coordinate closely with Sales Teams to effectively plan, deploy, monitor and get the best returns from our Sales assets towards achievement of Sales targets.
• Manage Relationship with DBE Service Provider.
• Coordinate with Regional Marketing Team for support on consumer facing Assets & materials.