Share this Job

Product Manager

Apply now »

Date: 24-Jan-2023

Location: Bangalore, IN

Company: HEINEKEN

Brands - Kingfisher and Power Brands

Location- Bangalore

 

Job Purpose: 

Support development of product strategy and implementation of brand-plans of the brand under purview; Guide market research studies, oversee campaign design and execution and drive seamless marketing operations and reporting activities

 

Main Responsibilities

  • Business Planning - Work closely with the category head in the process of building a brand strategy and managing the annual planning process for the brand including budgets, core creative idea and integrated campaigns to drive long term brand equity
  • Brand Communication - Work closely with the Category head in the process of creating communication strategies for the brand including advertisements, modes, content, consumer activations, contests and promotions
  • Brand Operations – Lead the marketing projects including day-to-day management of media and advertising agencies, coordination with sales and trade marketing for activations and visibility
  • Brand Commercials - Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends with clear ROIs

 

Experience

  • Minimum 2+ years of relevant experience in Marketing (preferably Alcobev/FMCG)
  • Initial experience in sales will be a plus


Job Segment: Product Manager, Equity, Manager, Operations, Finance, Management