Product Manager Digital Marketing

Role: Brand Manager - Digital

Location: Bengalore

Job Purpose:

Support marketing campaigns, content management and help to drive online and new marketing strategies.

Main Responsibilities:

• Lead the overall digital strategy and plans for Kingfisher
• Grow the Brand community on social media – Instagram, Facebook and Twitter
• Work on the content strategy and execution plans to drive awareness and engagement
• Identify innovative partnerships with 3rd party content platforms to create communities and co-marketing initiatives
• Create digital first campaigns and execute with the help of digital agency
• Work with the brand teams to create and amplify brand campaigns
• Study competition trends and develop action plans to gain a competitive advantage on digital
• Create and execute 1st party data acquisition plans
• Define, measure and improve success criteria for digital campaigns
• Manage the D2C brand initiatives like merchandise store

Experience:

• Minimum 2 years experience of managing digital initiatives of a brand
• Experience of executing social media campaigns
• Experience of managing digital agencies