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Product Manager Digital Marketing

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Date: 24-Jan-2023

Location: Bangalore, IN

Company: HEINEKEN

Role: Brand Manager - Digital

Location: Bengalore

 

Job Purpose:

Support marketing campaigns, content management and help to drive online and new marketing strategies.

 

Main Responsibilities:

  • Lead the overall digital strategy and plans for Kingfisher
  • Grow the Brand community on social media – Instagram, Facebook and Twitter
  • Work on the content strategy and execution plans to drive awareness and engagement
  • Identify innovative partnerships with 3rd party content platforms to create communities and co-marketing initiatives
  • Create digital first campaigns and execute with the help of digital agency
  • Work with the brand teams to create and amplify brand campaigns
  • Study competition trends and develop action plans to gain a competitive advantage on digital
  • Create and execute 1st party data acquisition plans
  • Define, measure and improve success criteria for digital campaigns
  • Manage the D2C brand initiatives like merchandise store

 

Experience:

 

  • Minimum 2 years experience of managing digital initiatives of a brand
  • Experience of executing social media campaigns
  • Experience of managing digital agencies


Job Segment: Product Manager, Manager, Operations, Management