Digital Sales Manager

Title : Manager Digital Sales

Location: Bangalore

JG:15

Function: Commerce

Qualififcation: MBA

Experience : 5+ Years post qualification

Key Responsibility

Sales strategy formulation and planning

• for right product assortment, Traffic Generation, Consumer Data Acquisition, Customer Service or any other direct to consumer communication, operational processes attainment and Costs (OPEX and CAPEX), of ecommerce to drive a sustainable and profitable business.
• regional strategy in order to create penetration or retention strategies for direct to consumer ecommerce; and communicate internally the progress of the project evolution, business results and clear actions based on past outcomes.
• digital initiatives related to sales process design and transformation and technology solutions and define best fit for all markets

EB2B: Framework and Implementation

• Accountable for IT implementation and development of the project and product releases.
• Lead HVB’s B2B ecommerce organization, defining the correct route to market model and deploying the platform across the country.
• Lead multi-category eB2B framework; securing market leadership via increased customer penetration, price-pack mix compliance, outlet coverage expansion, optimized cost to serve, and monetization of digital data insights towards additional revenue streams and profit pool growth opportunities.

Stakeholder management:

• Cross-functionally lead and develop a data driven culture that prioritizes data integrity, value validation and actions based on data analytics, market research and customer/consumer needs. Upskill commercial teams on data driven sales opportunities, new commercial competencies and value creation initiatives.
• Leads coordination across cross-functional areas within the organization the digital ecosystem across online delivery platforms to maximize Direct to Customer/Consumer commercial Initiatives

Customer Centricity:

• Enhancing virtual customer service support, maximizing customer lifetime value and loyalty, embedding cross-functional customer centricity to drive regional growth strategies.

Desired Experience

• Minimum Degree: Master’s in business administration
• Minimum 5+ years with significant experience in leading Digital Sales strategy.
• Experience working in FMCG, E Com companies
• Experience with Data Driven Sales initiatives
• Experience building Strategy & Driving Execution
• Ability to work within a complex and often ambiguous environment, and to influence senior management and other relevant parties
• Understanding of the Alco-Bev industry dynamics and market operating